Should You Use Substack For Your Podcast Hosting? - podcast episode cover

Should You Use Substack For Your Podcast Hosting?

Jun 23, 20242 minEp. 83
--:--
--:--
Listen in podcast apps:
Metacast
Spotify
Youtube
RSS

Episode description

I saw a post on Reddit this week asking if you should use Substack as your podcast host. Here's what I replied with.

Products I Use for One Minute Podcast Tips

Note: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.

My equipment:


Recommended resources:


Leave a review:


Mentioned in this episode:

Join the One Minute Podders membership for exclusive perks!

You're a serious indie podcaster looking to go beyond the one minute tips offered in each episode. You want to connect with like-minded podcasters as well as ask your own specific questions. Perfect - the One Minute Podders membership is just for you, with invite-only monthly live streams, early access to episodes 48 hours before anyone else, and a link to your podcast in the show notes.

Support One Minute Podcast Tips

Recommend the show

Help your friends and other podcasters discover One Minute Podcast Tips, by sharing/recommending this episode and/or the show with them!

Share the show



This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Transcript

I'm Danny Brown and you're listening to One Minute Podcast Tips, the show that helps you be a better podcaster in just a minute a week. If you want more specific tips just for you and your podcast, check out the Magic Mic membership at oneminutepodcasttips.com/support. And now, this week's episode. I saw a post on Reddit this week asking if you should use Substack as your podcast host. And while it has some good features, my advice was no, and here's why.

First, full disclaimer, I'm Head of Podcaster Support and Experience at Captivate, which is a hosting company, but my advice has come on as a podcaster who's used multiple hosts over the years, as well as someone who uses Substack for my newsletter. Substack is primarily a platform that was set up as a way for writers to make money through their newsletter, and added podcasting as an option in twenty nineteen. However, it's not as complete as a dedicated podcast hosting platform.

For example, you need to add your RSS feed manually to podcast apps, which is a bit more work than hosting companies that automate a lot of this for you. Additionally, the analytics aren't as robust as dedicated hosting companies, or even Substack's own newsletter stats. You will get decent basic information around your podcast, but if you want data like unique listeners, trends, listener drop-off, etc., that won't be there.

They're also not IAB Certified, which is the industry standard for podcast analytics and measurement. So, if you were looking to work with sponsors or advertisers down the line, they usually ask for IAB stats. Not always, but usually. Just something to keep in mind. For me, though, one of the main reasons is customer support. I've had three issues in the last twelve months that I needed help with, and each time I waited for over a week for a reply.

When you compare that with hosting companies, whose support teams usually reply within a few hours or less, that's a key difference. Now, with that being said, if you're looking for a straightforward, simple podcasting solution that ties in nicely with Substack's other features, it's a good enough platform. Just don't expect the features and support you'd get from a dedicated hosting platform. Until the next time, happy podcasting. Thanks for listening.

If you enjoy One Minute Podcast Tips, be sure to share with your friends and other podcasters so they can enjoy it too. Until the next time, happy podcasting. ♪ ♪

Transcript source: Provided by creator in RSS feed: download file
For the best experience, listen in Metacast app for iOS or Android
Open in Metacast