(upbeat music) I'm Danny Brown, and you're listening to One Minute Podcast Tips, the show that helps you be a better podcaster in just a minute a week. If you want more specific tips just for you and your podcast, check out the Magic Mic membership at oneminutepodcasttips.com/support. And now, this week's episode. (upbeat music) Often with episodes, podcasters will publish, promote for a bit, and then move on to the next one and repeat the process.
And while this is great for promotion of these episodes at the time, you should also be looking at evergreen content and how to repurpose that. One of the ways is to look at your analytics and see what episodes continue to be found and played. These are the ones that resonate with your existing audience so would probably be a good fit for potential new listeners too. So consider how you use that.
Can you create a new episode as a follow-up to a popular one to expand the conversation on that topic? If your podcast is audio only, but you've been thinking about YouTube, can you make a video version of a popular episode to build on the audio one. And if you have a newsletter, can you take the content of a popular episode and offer a deep dive into that topic via your newsletter?
There are lots of ways that you can repurpose episodes, especially ones that are still getting listened to long after they were published. Take advantage of that and look to turn popular episodes into new content and listeners. Until the next time, happy podcasting. (audience applauding) Thanks for listening. If you enjoy One Minute Podcast tips, be sure to share with your friends and other podcasters so they can enjoy it too. Until the next time, happy podcasting. (upbeat music) [MUSIC PLAYING]