How to Let Listeners Know When You Rebrand a Podcast - podcast episode cover

How to Let Listeners Know When You Rebrand a Podcast

Oct 29, 20232 minEp. 49
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Episode description

This week's tip is a listener question from Diann Wingert of the Driven Woman Entrepreneur Podcast. Diann wants to know the best way to let listeners know when/if you rebrand your podcast.

There are a few things you need to do, so let's dig in.

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Transcript

(upbeat music) I'm Danny Brown, and you're listening to One Minute Podcast Tips, the show that helps you be a better podcaster in just a minute a week. If you want more specific tips just for you in your podcast, check out the Magic Mic membership at oneminutepodcasttips.com/support. And now, this week's episode. (upbeat music) This week's tip is a listener tip for Diann Wingert of The Driven Woman Entrepreneur Podcast.

Diann left a really nice review for One Minute Podcast Tips on Apple Podcasts. And if you enjoy the show, you can do the same at oneminutepodcasttips.com/review. Now to Diann's question. Diann wants to know how do you let your listeners know if you want to rebrand your podcast? And that's a great question. The main thing is to ensure your listeners aren't confused by the rebrand.

So whether it's just a name change or a complete change including topics, artwork, and more, it's key that you let your listeners know ahead of time. Now there are a few ways to do this. The obvious way is to mention in episodes leading up to the rebrand. That way you can tell your listeners that the format's changing and what to look out for. However, not everybody listens to all your episodes.

So ideally, if your podcast host allows it, you would use dynamic content and insert an audio snippet across all your episodes advising of the change. And make sure you let them know what to look out for. So if it's just the name, give them the name of the podcast. If it's artwork and more, give them an idea what the artwork's going to look like. That way, when you do make the rebrand, they can look out for that work on their preferred podcast app.

And of course, if you've got a newsletter for your podcast, send an update ahead of time, letting your listeners know when the change will happen and what to look out for. From a time frame point of view, I'd always recommend at least a month ahead of the rebrand itself. That way you can let both existing and new listeners know about it. Until the next time, happy podcasting. Thanks for listening.

If you enjoy One Minute Podcast tips, be sure to share with your friends and other podcasters, so they can enjoy it too. Until the next time, happy podcasting. (upbeat music) (upbeat music)

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