Building Community: The Success of Agency Hackers
Episode description
Podcast host and General Manager of ALF Insight, Amanda Rosevear, speaks with Ian Harris, founder of Agency Hackers.
Ian shares his journey from journalism to building a thriving membership community for independent agency leaders.
He discusses the importance of truly understanding what people want, the challenges agencies face in growth and client acquisition, and the successful formula behind his events and why Ibiza has proved to be such a popular location.
Amanda and Ian also discuss the importance of inclusivity in industry, leveraging LinkedIn for personal branding and business growth, and the value of authentic communication and relationship building in business development.
00:00 Introduction to Agency Hackers and Ian's Journey
07:19 Building Community: The Success of Agency Hackers
10:10 The Formula for Successful Events
16:55 Challenges in Agency Growth and Client Acquisition
23:19 Implementing Effective New Business Processes
28:09 Inclusivity in Agency Leadership
29:52 The Viral Success of Ibiza Events
31:33 Navigating LinkedIn for Business Growth
36:00 The Balance of Personal Branding
41:09 Effective Communication in Business Development
46:17 The Importance of Relationship Building
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