Why Not Both? The Benefits of Host-Read and Pre-Recorded Podcast Ads

If you're buying podcasts ads, you might wonder which works better: host-read ads, or pre-recorded spots read by voice talent. The answer? Yes! On today's episode, Creative Operations Specialist Brit Garcia joins Lindsay and Nate to discuss the differences between host-read and pre-recorded spots, why varying your ad reads is better than going all in on either, and how creative direction differs for each format.

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