When Cookies Crumble, Part 1: How Creator Marketing Can Help Brands Wean Off Third-Party Data

Like it or not, Google promises its third-party trackers are going away… Eventually. And while the exact moment of the browser cookie’s demise is a bit up in the air, its impact on advertising is already undeniable. Will the impending Cookiepocalypse be the end of advertising as we know it? Not likely. Still, brands can and should start preparing now, while it’s still possible to see the cookie jar as half-full. Today, we’re joined by Gretchen Smith, Vice President of Media at ARM, to talk about how creator marketing can make brands resilient to the dawning of this brave new cookieless world.

For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram.

For more on our thoughts on the power of creator marketing, check out our AdAge article on future proofing your brand. https://adage.com/article/marketing-news-strategy/futureproof-your-brand-creator-marketing/2424956

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