Going Viral, Part 1: Surveying the Viral Adscape

Clients often dream about their ads going viral. But is there a secret to making it happen? In this first episode of our series on Going Viral, ARM Senior Copywriter Ari Diozon joins to talk about some of viral ads that have caught her eye, get Lindsay and Nate's real-time reaction, and discuss why some viral campaigns land while others flop.

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