On The Lime - podcast cover

On The Lime

Sublime Media Grouponthelime.libsyn.com
On The Lime is a podcast about marketing, media, and success in the digital age. Get info guaranteed to step up your marketing game as co-hosts Will and Kayla talk to media personalities, marketing professionals, and business owners each Tuesday.
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Episodes

Ep 86 | Fast-Paced Marketing | Morgan Watson

Will and Kayla talked with Morgan Watson, Marketing Coordinator at the NCM Motorsports Park, about reaching a niche audience, creating a fun experience for any guest, and translating marketing experience across industries. Learn more about today's guest at motorsportspark.org Find out more about Sublime Media Group at sublimemediagroup.com

Jun 07, 202226 minEp. 86

Ep 85 | Refreshing A Legacy Brand | Dr. Tracey Young

Will and Kayla talk to Dr. Tracey Young, Director of Grants and Community Outreach for Warren County Public Schools, about her passion for helping children, the school system's role in our community, and the impact of their new logo design. Learn more about Sublime Media Group at sublimemediagroup.com

May 10, 202238 minEp. 85

Ep 84 | A Blast From The Past | Nintendrew

We're revisiting our very first episode with YouTube creator and retro game collector Nintendrew. YouTube's reach has grown significantly since we first aired this episode, so Andrew's advice on how to build a successful channel and resonate with an audience is more relevant than ever.

Apr 26, 202230 minEp. 84

Ep 83 | Taking The First Step | Sabina Smailhodzic Lewis

Kayla and Will talk with Sabina Smailhodzic Lewis, community leader and co-owner of Avant-Garde Wealth, about setting yourself up for financial success, starting a business during the pandemic, and how her worldview aids her in helping others identify their "vision of wealth." Learn more about today's guest at a-gwealth.com Find out more about Sublime Media Group at sublimemediagroup.com

Apr 12, 202243 minEp. 83

EP 82 | More Than A Ballpark | Ashlee Wilson

Will & David talk with Ashlee Wilson, Director of Partnership & Marketing for the Bowling Green Hot Rods, about the role the ball park plays in the community, curating the fan experience, and planning events that create memories for a lifetime. Learn more about BG Hot Rods by visiting milb.com/bowling-green Find out more about Sublime Media Group at sublimemediagroup.com

Mar 29, 202239 minEp. 82

Ep 81 | Focus On Today | John Higgins

Will and Kayla chat with John Higgins, President/CEO of Bluegrass Supply Chain, about growing his business from a software solution, how the supply chain impacts our day-to-day lives, and the future of logistics. For more info on our guest visit bluegrass-scs.com Find out more about Sublime Media Group at sublimemediagroup.com

Mar 15, 202246 minEp. 81

Ep 80 | A "Blue"print For Success | Julie Denton-Price

Kayla and Will talk with Julie Denton-Price, head of Strategy & Business Development and Partner at BlueCotton. Julie gives insight on how influencer marketing, collegiate athlete licensing, and a nimble business model has helped BlueCotton find continued growth and success. Find out more about today's guest at www.bluecotton.com Learn about Sublime Media Group at www.sublimemediagroup.com...

Mar 01, 202236 minEp. 80

Ep 79 | Getting Behind The Wheel | Sharon Brawner

Kayla and Will have a chat with Sharon Brawner, CEO of the National Corvette Museum. Sharon gives insight on marketing through emotional connections, how to find your passion in work, and what changes are on the horizon for the museum.

Feb 15, 202241 minEp. 79

Ep 78 | Curating The Customer Experience | John Wholihan

Will and Kayla are back as they sit down with John Wholihan, Director of Marketing for Mint Gaming Hall. John shares the philosophy behind the Mint's brand expression, how he approaches the customer experience, and how the business is growing in Southern Kentucky.

Feb 01, 202243 minEp. 78

Ep 77 | The Hustle Never Ends | Eric Rogers

Will & David talk with screenwriter Eric Rogers about his career in TV, film, comics, and more. From his early days as a writer's assistant on Futurama, to being a writer/showrunner on multiple projects for Netflix, Amazon Prime, and more, Sean discusses navigating the creative process in team environments and shares many lessons he's learned along the way...including why you shouldn't leave a script on Tom Hanks windshield...

Nov 09, 202158 minEp. 77

Ep 76 | Inspiring The Heroic Spirit | Brett Culp

Will & Austin talk to Brett Culp, acclaimed filmmaker and social entrepreneur about his documentary process & how he got his start with keynote speaking. Brett’s first feature-length documentary, Legends of the Knight, successfully screened in theaters in 110 cities across the globe raising $100,000 for charity without a single dollar spent on marketing or advertising. Find out more about today's guest at brettculp.com Learn more about Sublime Media Group at sublimemediagroup.com...

Oct 19, 202142 minEp. 76

Ep 75 | Design With a Smile | Susan Hoechner

Kayla and Will talk to Susan Hoechner, owner of Barbara Stewart Interiors, about running the business with her mother, growing up in the business, and the design and business elements that have shaped her into a successful entrepreneur. Learn more about today's guest at barbarastewartinteriors.com Find out more about Sublime Media Group at sublimemediagroup.com

Oct 12, 202136 minEp. 75

EP 74 | Corporate Partnerships & Promotions | Chris Freeman

Will and Austin talk with Chris Freeman, general manager of Hilltopper Sports Properties, about building and growing corporate partnerships thru innovative and creative campaigns, in-game promotions, contests, media, and more. Learn more about today's guest at learfield.com Find out more about Sublime Media Group at sublimemediagroup.com

Oct 05, 202143 minEp. 74

Ep 73 | Thinking Ahead Of The Curve | Jimmy Blankenship

Kayla and Will chat with Jimmy Blankenship, owner of Guarantee Pest Control and Blankenship & Sons Pest Control, about using social media to connect with clients, treating your employees like family, and the fun barn game that his brothers convinced him to play. Find out more about today's guest at guaranteepestcontrol.com Learn more about Sublime Media Group at sublimemediagroup.com...

Sep 28, 202126 minEp. 73

Ep 72 | Signature & Petition Sites | SMG Case Study

In this special case study episode, Kayla and Will talk with Austin Albany about success with petition websites. Sublime Media Group has used these custom websites, along with traditional and digital marketing campaigns, to give communities a chance to have their voices heard and sign petitions on a variety of impactful issues. For more information on Sublime Media Group, visit sublimemediagroup.com

Sep 21, 202119 minEp. 72

Ep 71 | Learning From The Inside Out | Kevin Kirby

Will and Kayla talk with Kevin Kirby, owner of J.C. Kirby & Son Funeral Chapels, about owning a business with long-lasting ties to the community, how to support employees and make them feel part of your business, and how to handle the emotional demands of the industry. Find out more about today's guest at jckirbyandson.com Learn more about Sublime Media Group at sublimemediagroup.com...

Sep 07, 202133 minEp. 71

Ep 70 | Not Your Grandma's Library | Ashley Fowlkes

Will and Kayla talk to Ashley Fowlkes of the Warren County Public Library about how libraries have adapted to the digital age, some lesser-known services that the library provides, and how she became an Ambassador for the International Space Station. Learn more about today's guest at warrenpl.org Find out more about Sublime Media Group at sublimemediagroup.com...

Aug 31, 202136 minEp. 70

Ep 69 | Prepared For Growth | Michelle Darnall

Kayla and Will talk to Michelle Darnall, owner of Beetbox Marketplace and Gone Nuts, about nurturing the growth of her businesses, preparing a product for mass production, and how her passion for access to healthy foods drives her. Learn more about today's guest at beetboxproduce.com Find out more about Sublime Media Group at sublimemediagroup.com

Aug 24, 202128 minEp. 69

Ep 68 | Craft Distilled | Alex Voss

Will and Kayla talk to Alex Voss, co-owner of Alligator Bay Distillers in Punta Gorda, FL, about how he got started as a rum distiller, finding success in the industry, and what's on the horizon for his growing business. We may even have a few cocktail ideas for you, too! Learn more about today's guest at alligatorbaydistillers.com Find out more about Sublime Media Group at sublimemediagroup.com...

Aug 17, 202145 minEp. 68

Ep 67 | Why Community Leadership Matters | Ryan Dearbone

Will and Kayla talk with Ryan Dearbone, president of the Bowling Green-Warren County NAACP, about the many ways the organization serves the community, how his start in journalism prepared him for his career, and how to find the opportunity to help others in any situation.

Aug 10, 202132 minEp. 67

Ep 66 | Commercial Production 101 | Austin Albany

Will and guest host Laurel talk with Sublime Media Group's Co-founder & Creative Director, Austin Albany about what goes into crafting the right video content from start to finish. Find out more about Sublime Media Group at www.sublimemediagroup.com

Aug 03, 202134 minEp. 66

Ep 65 | Climbing Ahead | Zach Greenwell

Will and Kayla talk to Zach Greenwell, a Senior Associate Director of WKU Athletics, about the recent changes to Name, Image and Likeness regulations, how WKU is using this opportunity to help student-athletes, and what's to come in the 2021-2022 season. Learn more about Sublime Media Group at www.sublimemediagroup.com

Jul 27, 202133 minEp. 65

Ep 64 | Do It Anyway | Laura Hardy

Kayla and Will catch up with Laura Hardy, host of the Morning Soundcheck on 107.7 The Eagle in Louisville, about her path to becoming the first female morning radio show host in Louisville, developing and adapting to different personalities for different formats, and navigating fan interactions with authenticity and grace. Listen to The Eagle 107.7 Morning Show at www.1077theeagle.com Learn more about Sublime Media Group at www.sublimemediagroup.com...

Jul 20, 202133 minEp. 64

Ep 63 | Improving Every Day | Tim Coles

Will and Kayla talk to Tim Coles, General Manager of WBKO Television, about how the digital sales landscape has changed through his career, why local TV will always be the lifeline of a community, and how TV is continually forging ahead and evolving to meet its viewers' needs. Find out more about Sublime Media Group at www.sublimemediagroup.com

Jul 13, 202140 minEp. 63

Ep 62 | A Technical Approach To Marketing | Alyssa Fox

Kayla and Will talk to Alyssa Fox, Senior Director of Partner Marketing at Alert Logic, about changing paths mid-career, creating cohesive teams, and upcoming trends across all forms of marketing. Find out more about Sublime Media Group at www.sublimemediagroup.com

Jul 06, 202138 minEp. 62

Ep 61 | Working With What-ifs | Ed Eyth

Will and Kayla talk to Ed Eyth about his long career as a creative for the Jim Henson Company, Universal theme parks, and many pop culture film classics. Ed also shares advice on overcoming creative roadblocks and gives insight into his process. Learn more about our guest at www.eeyth.com Find out more about Sublime Media Group at sublimemediagroup.com

Jun 29, 202155 minEp. 61

Ep 60 | Developing Piece By Piece | Matt Bitner

Kayla and Will talk to Matt Bitner, independent video game developer, about making his first release - A Robot Named Fight!, the process of getting a game onto a major console, and bringing a life-long dream to fruition all by himself. Find out more about A Robot Named Fight at arobotnamedfight.com Pre-order physical copies at Premium Edition Games For information on Sublime Media Group visit sublimemediagroup.com...

Jun 22, 202127 minEp. 60

Ep 59 | Bridging The Divide | Austin Blair

Will and Kayla talk to Austin Blair, co-founder of StudioBridge - an eCommerce management app. The trio talk about the career journey that led Austin to move abroad to Dubai, the differences in marketing in different countries, and the lasting importance of video.

Jun 15, 202154 minEp. 59

Ep 58 | Getting Out Front | Ashton Biggers

Will and Kayla chat with Ashton Biggers, Regional Marketing Manager at Outfront Media, about out of home advertising, including the development of creative assets, tracking results, and making a big impact for the clients they serve. For more info on today's guest visit outfrontmedia.com/ Learn more about Sublime Media Group at sublimemediagroup.com

Jun 08, 202146 minEp. 58

Ep 57 | SMG Ice Cream Social | Laurel Johnston

In this round table episode, Will and Kayla introduce Laurel Johnston, Sublime’s new Social Media Coordinator, and chat about how to reach Gen-Z, developing your brand voice and look, and what ice cream flavor is the best. For more info on Sublime Media Group visit sublimemediagroup.com

Jun 01, 202135 minEp. 57
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