W+K and Trainline on turning your greatest weakness into opportunity
Mar 15, 2026•42 min
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Episode description
Trainline (a train ticket booking platform) is on a quest to own the journey, not just the ticket. W+K's CSO in Amsterdam, Nick Docherty and Trainline's VP Brand & Marketing, Jo McClintock, join me to share the thinking behind "The Way to Train."
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