The Pre-Test Practitioners: Jon Evans, System1 & Pedr Howard, IPSOS
Jul 08, 2024•55 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
Today it's voices of the research industry on why they feel pre-testing is useful. Some strong, supportive points are made and some glaring gaps are identified. I hope the conversation is helpful for those considering what's right for their campaigns. My advice? Ask granular questions and experience the process first-hand. Thanks to Jon and Pedr for participating. They're both genuinely interested in creative effectiveness.
For the best experience, listen in Metacast app for iOS or Android