How Tyrrells used brand to justify a 29% price increase in a highly sensitive segment
Jul 29, 2023•39 min
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Episode description
The instinct when trying to justify a price increase is to lean on rational factors: quality, value, distinct features. Tyyrells suggests the opposite. It demonstrates how a characterful brand backed by sufficient marketing spend can achieve the same goal, but profitably. I'm joined by Dan Hulse, CSO at St. Lukes, London.
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