How Johnnie Walker's "Keep Walking" has been reinvented - podcast episode cover

How Johnnie Walker's "Keep Walking" has been reinvented

Oct 18, 202240 min
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Episode description

The brand historically known for its Pursuit of Progress has reinvented the way it expresses itself for a new generation of drinkers. From personal status to collective optimism, this is the story behind the latest "Keep Walking" campaign.

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