How creating doubt created opportunity for B2B brand Informatica
Jan 20, 2025•39 min
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Episode description
The first in our new B2B series, Informatica faced two daunting challenges: an outdated product perception and a formidable, progressive competitive set. We hear how they're using clarity and advocacy to build relationships with key decision makers who needed an outside voice. Thanks to LinkedIn Ads for supporting this new series.
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