Ep#3 Planning for Effective Outcomes: Metrics & Measurement with Harry Davies - podcast episode cover

Ep#3 Planning for Effective Outcomes: Metrics & Measurement with Harry Davies

Nov 08, 202239 min
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Episode description

Former Head of Sales Data Science & Analytics at Google, Harry shares the three types of metrics: Outputs, Outtakes and Outcomes, and the importance of having a Hierarchy of Evidence. This series is brought to you by our friends at WARC.

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