Meet Ghalib Hassam π If you want to master founder-led marketing on LinkedIn, heβs your guy An engineer with a Master of Science turned marketer/entrepreneur He has some of the most distilled and nuanced takes on content and founder-led marketing I hope you enjoy :) πΊ Click to watch on YouTube πΉ Recorded on May 16th, 2025 // GUEST LINKS // Ghalib's LinkedIn: https://www.linkedin.com/in/ghalibhassam/ // CONNECT // π΅ Connect with me on LinkedIn βοΈ Get a virtual coffee with me π» Learn more abo...
Jul 09, 2025β’35 minβ’Ep. 81
That's Matthew Rawle π An owned media channel consultant Who knows his stuff when it comes to content, owned media, and social He shares some contrarian takes that I couldn't stop nodding to Another LinkedIn connection that turned into a great episode I hope you enjoy :) πΊ Click to watch on YouTube πΉ Recorded on May 2nd, 2025 // GUEST LINKS // Matt's LinkedIn Matt's Website // CONNECT // π΅ Connect with me on LinkedIn βοΈ Get a virtual coffee with me π» Learn more about who I am and what I do ...
Jun 08, 2025β’31 minβ’Ep. 80
πΊ Click to watch on YouTube πΉ Recorded on April 18th, 2025 As the first installment of Friends of On Marketing comes to an end I want to touch on something: Not all past guests are (or will become) friends It's the sad reality of business Sometimes it's transactional or can only be personable for a little bit Whether that's because the person glows up and can't be seen with a nobody marketer (I believe I'm worth it) Or they simply don't want to run it back (for a plethora of reasons) And then ...
May 21, 2025β’34 minβ’Ep. 79
Meet Fergus Dyer-Smith π A true expert in AI and how to apply it to our work He's one of the few voices I listen to in the AI space He's currently the Founder and CEO of Wooshii, a technology-driven platform transforming how brands produce and manage content at scale. Enjoy the conversation :) πΊ Click to watch on YouTube πΉ Recorded on March 14th, 2025 // GUEST LINKS // Fergus' LinkedIn // CONNECT // π΅ Connect with me on LinkedIn βοΈ Get a virtual coffee with me π» Learn more about who I am an...
May 07, 2025β’27 minβ’Ep. 78
Most marketers say they want attention Few know how to day trade it πΊ Click to watch on YouTube πΉ Recorded on April 15th, 2025 In this book review edition of On Marketing , I unpack Day Trading Attention by Gary Vee This isn't a hype piece (book) It's a reality check for marketers trying to keep up with where attention is moving In the episode, I share: A quick overview of Day Trading Attention A few caveats (because not all of it lands) 5 insights worth bookmarking 3 reflection questions to s...
Apr 20, 2025β’34 minβ’Ep. 77
πΊ Click to watch on YouTube πΉ Recorded on February 28th, 2025 Meet Vivek Shankar π A content strategist and content writer Who I met through an initial disagreement On when/how we should use AI when writing (which we cover in this episode!) Enjoy the conversation :) // GUEST LINKS // Vivke's LinkedIn // CONNECT // π΅ Connect with me on LinkedIn βοΈ Get a virtual coffee with me π» Learn more about who I am and what I do // Disclaimer // Opinions expressed in this podcast are those of the host a...
Apr 10, 2025β’41 minβ’Ep. 76
πΊ Click to watch on YouTube πΉ Recorded on February 21st, 2025 Marketers need more friends in sales And I think the same is true for salespeople If they want to be more effective Thatβs why for today's Friends episode: I have Mitch from the sales world And Timothy from marketing Where we chat all things sales, marketing, AI, and the one thing they are most proud of Enjoy the episode :) ποΈ Mitch is from Season 3, Episode 8 ποΈ Timothy is from Season 2, Episode 6 // GUEST LINKS // Mitch's Linked...
Apr 03, 2025β’44 minβ’Ep. 75
πΊ Click to watch on YouTube πΉ Recorded on February 20th, 2025 Meet Shannon (Sweeny) Curran π A fractional CMO and advisor With a killer track record in marketing, brand, and content And she's also a genuine human who is willing to share her wisdom Enjoy the episode :) // GUEST LINKS // Shannon's LinkedIn // CONNECT // π΅ Connect with me on LinkedIn π« Join my newsletter to receive extra insights βοΈ Get a virtual coffee with me π» Learn more about who I am and what I do // Disclaimer // Opinio...
Mar 26, 2025β’40 minβ’Ep. 74
πΊ Click to watch on YouTube πΉ Recorded on February 14th, 2025 The only reasonable excuse for (almost) releasing this late: Being a dad Which is meta, as this episode is all about fatherhood And DTC, paid ads, and AI Enjoy the episode :) ποΈ Matt is from Season 3, Episode 1 // GUEST LINKS // Matt's LinkedIn // CONNECT // π΅ Connect with me on LinkedIn βοΈ Get a virtual coffee with me π» Learn more about who I am and what I do // Disclaimer // Opinions expressed in this podcast are those of the h...
Mar 16, 2025β’48 minβ’Ep. 73
πΊ Click to watch on YouTube πΉ Recorded on February 17th, 2025 Meet Lashay Lewis π Queen of BOFU (bottom of the funnel) content She spent a decade as an in-house content strategist Then, she decided to do her own thing with Authority Plug Lashay gets content, and she shares plenty of gems in this convo Enjoy the episode :) // GUEST LINKS // Lashay's LinkedIn // CONNECT // π΅ Connect with me on LinkedIn βοΈ Get a virtual coffee with me π» Learn more about who I am and what I do // Disclaimer // ...
Mar 06, 2025β’29 minβ’Ep. 72
πΊ Click to watch on YouTube πΉ Recorded on February 14th, 2025 From SEO ranches to getting fired by a friend to then building a 6-figure agency Diandra tells it all in this episode And my favorite thing she sharesβat the endβis that (internal) PEACE is what we should all be striving for If you want to up your content/SEO game, this episode is for YOU ποΈ Diandra is from Season 3, Episode 2 // GUEST LINKS // Diandra's LinkedIn // CONNECT // π΅ Connect with me on LinkedIn βοΈ Get a virtual coffee ...
Feb 26, 2025β’43 minβ’Ep. 71
πΊ Click to watch on YouTube πΉ Recorded on February 12th, 2025 What can we learn from a 1999 marketing book? Surprisingly, a lot Especially when itβs Seth Godinβs Permission Marketing In this new format, I share: - An overview of the book - Caveats on what isnβt applicable - 5 insights still relevant today - 3 questions to ask to apply insights Let me know if you like βbook reviewsβ And Iβll do more in the future! Enjoy the episode :) // CONNECT // π΅ Connect with me on LinkedIn βοΈ Get a virtua...
Feb 17, 2025β’20 minβ’Ep. 70
πΊ Click to watch on YouTube πΉ Recorded on January 17th, 2025 Meet Neil Stoneman π The Director of Content Performance at Velocity Partners A kick-ass B2B marketing agency where he's worked for the last 16 years I've followed Velocity and Neil's work since starting in marketing If it's not clear yet, Neil brings with him earned expertise and experiences And he shares all his wisdom in this episode Enjoy our conversation! // GUEST LINKS // Neil's LinkedIn Velocity Partner's blog // CONNECT // οΏ½...
Feb 09, 2025β’39 minβ’Ep. 69
Click to watch this episode on YouTube πΊ "If you want to eat, you must learn to hunt." With a career in sales, Derek knows how to hunt And he knows a lot about marketing AND and he brings much contrarian advice Sit back and enjoy this episode πΉ Recorded on January 22, 2025 ποΈ Derek is from Season 1, Episode 4 // GUEST LINKS // Derek's LinkedIn Derek's Prospectur // CONNECT // π΅ Connect with me on LinkedIn βοΈ Get a virtual coffee with me π» Learn more about who I am and what I do // Disclaime...
Feb 03, 2025β’33 minβ’Ep. 68
Watch this episode on YouTube π https://youtu.be/ye29ncn1QOc Justin Price is the Senior Manager of Multichannel Marketing for the Milwaukee Bucks. Yes, the basketball team. Where he's worked for 6+ years. Before that, he was doing email marketing and is now tasked with marrying email and SMS marketing programs in his new role. Enjoy our conversation! // GUEST LINKS // Justin's LinkedIn // CONNECT // π΅ Connect with me on LinkedIn βοΈ Get a virtual coffee with me π» Learn more about who I am and ...
Jan 26, 2025β’27 minβ’Ep. 67
Watch this episode on YouTube π https://youtu.be/6jYyR_S4Uf0 What happens when you chat with two marketers About ANYTHING but marketing? Awesomeness β like talking about Taylor Swift and parenting tips Here's what else we dive into: β Their unique take on "good enough" and when to ship β How Trish uses vulnerability to build team trust β Why Tom embraces mistakes as a growth driver β Small habits they've adopted to improve focus and health β And lessons learned from managing feedback πΉ Tom is ...
Jan 20, 2025β’34 minβ’Ep. 66
Watch this episode on YouTube π https://youtu.be/v3TcyBN673g A special On Marketing episode with only ME! In this episode, I share: - 7 marketing predictions for 2025 - 5 reflections on 2024 - 3 lessons as a new father // CONNECT // π΅ Connect with me on LinkedIn βοΈ Get a virtual coffee with me π» Learn more about who I am and what I do // Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This cont...
Jan 12, 2025β’50 minβ’Ep. 65
Watch this episode on YouTube π https://youtu.be/yQ7EVlhEE14 This is a special New Year edition π₯ With my close friend Tommy, who does SEO for SocialSurge. In this episode, Tommy touches on: His reflection on 2024 What growth looks like today for him Two awesome vacations SEO in 2025 And much more! (Tommy is from Season 2, Episode 2) // GUEST LINKS // Tommy's LinkedIn Tommy's website // CONNECT // π΅ Connect with me on LinkedIn βοΈ Get a virtual coffee with me π» Learn more about who I am and w...
Jan 05, 2025β’31 minβ’Ep. 64
Watch this episode on YouTube π https://youtu.be/eMK5d5S0-WU That's Kathryn ''Katy" Severance. She's the Digital Marketing Manager (Global Social Media Program) for Riskonnect, Inc. She is skilled in social media, email, and content. I met Katy at the start of my LinkedIn journey around 2019 and have enjoyed her down-to-earth guidance. // GUEST LINKS // Katy's LinkedIn // CONNECT // π΅ Connect with me on LinkedIn βοΈ Get a virtual coffee with me π» Learn more about who I am and what I do // Disc...
Dec 29, 2024β’25 minβ’Ep. 63
Watch this episode on YouTube π https://youtu.be/cbSZEcQDpxU Making the complex simple (or digestible) Is what Victoria is gifted at I connected with Victoria over 4 years ago on LinkedIn Since then, I've learned much from her on content marketing and now messaging/positioning In this episode, Victoria and I touch on: Why she is obsessed with messaging for SaaS companies The strategy behind her website Content distribution strategy Her favorite author And the potential of Web3 (Victoria is from...
Dec 22, 2024β’37 minβ’Ep. 62
Watch this episode on YouTube π https://youtu.be/T32e1-fMP8Y That's Joe Daniels. A former Head of Content and Creative turned Founder of the agency Left Field. He helps B2B companies escape category conformity with POV-led positioning and messaging. Joe's a wise man, and I was grateful for his contrarian takes. // GUEST LINKS // Joe's LinkedIn Leftfield website // CONNECT // π΅ Connect with me on LinkedIn βοΈ Get a virtual coffee with me π» Learn more about who I am and what I do // Disclaimer /...
Dec 16, 2024β’37 minβ’Ep. 61
Newsletter π https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube π https://youtu.be/EGN2EA8I4yM Bridget and Sara's energy is TANGIBLE. I first came across their work when working in SaaS. Bridget did content marketing for G2, and Sara was a growth marketer for Drift. It was a dream to have them on Season 1. And I'm honored to have them return for a juicy Friends Episode! In this episode, Bridget and Sara touch on: Focusing on marketing fundamentals like customer resear...
Dec 09, 2024β’46 minβ’Ep. 60
Newsletter π https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube π https://youtu.be/17WrtVLC9ac Ashely Fabry is a former marketing manager turned solopreneur (Ashley Rose Branding). I got coffee with Ashely months ago to chat about social media marketing In this convo, we go beyond social: To discuss marketing's role today and into the future. // GUEST LINKS // Ashley's LinkedIn Ashely's website // CONNECT // π΅ Connect with me on LinkedIn π« Join my newsletter to rece...
Dec 02, 2024β’27 minβ’Ep. 59
Newsletter π https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube π https://youtu.be/I-vuSR83_xY Nick Gedda is a fractional CMO turned art dealer. And now a marketing lifecycle manager. In this episode, Nick shares: The importance of listening to your body The benefits of daily creative practice and skill-building Embracing the unknown and staying open to unexpected opportunities (Nick is from Season 1, Episode 1) // GUEST LINKS // Nick's LinkedIn Nick's website (Art) /...
Nov 24, 2024β’40 minβ’Ep. 58
Newsletter π https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube π https://youtu.be/LfozshG0atg Joel is the previous cofounder of Case Study Buddy. A true master of effective case studies. But deeper than that, he has a clarity about marketing that is rare. Joel's answers to this show's two main questions: (1) Marketing's role is to build trust by framing offerings in a believable, trustworthy way that encourages consumer action. (2) The purpose of life is to serve and...
Nov 17, 2024β’26 minβ’Ep. 57
Newsletter π https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube π https://youtu.be/NEqqZcqF_9U A former Head of Marketing turned Mental Health and Executive Coach. Marcella Chamorro's unique journey offers plenty of wisdom. A few ideas she shares: Balancing work performance and personal well-being Integrating inner work and outer work The importance of soft skills in the future workplace (Marcella is from Season 1, Episode 24) // GUEST LINKS // Marcella's LinkedIn // ...
Nov 10, 2024β’51 minβ’Ep. 56
Newsletter π https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube π https://youtu.be/YyBDhZ6pALk The end of Season 3 is here... BUT, it's only the beginning. In this episode, I share: - Where we've been (past seasons) β Where we're going (the next season) β A novel idea for future seasons β AND 3 tips for modern marketers I hope to see you back for the next season starting on Nov 10, 2024. // CONNECT // π΅ Connect with me on LinkedIn π€ Find me on TikTok π« Subscribe to...
Oct 20, 2024β’17 minβ’Ep. 55
Newsletter π https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube π https://youtu.be/yV-dSzn4iKY What can a designer turned nonprofit marketer teach us about marketing? A LOT. Kaelyn shares so much practical marketing wisdom throughout this episode. Two main ideas she shares: (1) Why you need to be clear on WHO you're reaching (2) A metaphor of road design and communication to improve your marketing // GUEST LINKS // Kaelyn's LinkedIn // CONNECT // π΅ Connect with me on...
Oct 07, 2024β’50 minβ’Ep. 54
Newsletter π https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube π https://youtu.be/1B8Q3N4nljI Think of something in marketing that writing doesnβt touchβ¦Iβll wait. Videos have scripts. Designs tie to concepts. Speaking requires an outline. Words underpin everything in marketing. This means your ability to generate words is vital to marketingβs success. Which is why my challenge in this episode is to write daily for 15 minutes. Can you do it? // CONNECT // π΅ Connect ...
Sep 22, 2024β’16 minβ’Ep. 53
Newsletter π https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube π https://youtu.be/FRIK69cqF1g "You haven't earned the right to my attention; get to the point." Learn how that advice shaped Anna's approach to marketing. Here's a few more things Anna shares: The art of being brief without sacrificing your message How to balance confidence with curiosity in marketing Why kindness could be our most powerful skill // CONNECT // π΅ Connect with me on LinkedIn π€ Find me on...
Sep 08, 2024β’47 minβ’Ep. 52
