Live From eTail | Target's Apparel SVP on Partnerships, Supply Chain Speed & Sparking Joy

We chat with Target's SVP of Apparel & Accessories Gena Fox about partnerships with brands like DVF, navigating fast-changing trends on TikTok, the importance of supply chain speed, and Target's focus on sparking joy through fashion. Gena discusses Target's specialty in store fulfillment, same-day delivery, how they adapt processes to meet guest demand, and why she's so excited about Target's upcoming collaborations and ability to deliver newness. Whether you're interested in Target, apparel retail, fast fashion, or omnichannel, this interview provides unique insights from one of Target's long-tenured executives. Thanks to Firework for making all our #etail2024 content possible, come stop by and see us all day today in booth #100.