Kingfisher's Chief Digital Director On AI, Marketplaces & Omnichannel Retail | Shoptalk Europe

In this exclusive interview recorded live from the Walmart Commerce Technologies Studio at Shoptalk Europe, Marc Vicente Sala, Chief Digital Director at Kingfisher PLC, shares insights on the company's digital transformation and omnichannel journey. Kingfisher, a leading home improvement retailer with brands like B&Q, Screwfix, Castorama, and Brico Dépôt, is focusing on harnessing the power of AI, marketplaces, and retail media to enhance customer experiences. Marc Vicente discusses the importance of organizing and leveraging customer data to enable effective AI implementation, including algorithmic AI for forecasting and demand planning, as well as generative AI for catalog improvement and image quality enhancement. He also highlights the growing significance of marketplace business models and their synergy with retail media, allowing sellers to gain visibility and monetize through performance-based strategies. Discover how Kingfisher is navigating the digital landscape and driving omnichannel retail innovation in this engaging conversation.