JD Sports' Chief Digital Officer On Expansion & Omnichannel Retail Transformation | Shoptalk Europe

In this exclusive interview recorded live from the Walmart Commerce Technologies studio at Shoptalk Europe, Arianne Parisi, Chief Digital Officer at JD Sports, discusses the company's retail transformation journey and omnichannel commerce strategy. As a leading sports fashion retailer, JD Sports is focusing on putting the customer at the center of their operations while expanding their presence in the US market. Parisi shares insights on overcoming legacy systems, achieving cross-channel consistency, and meeting evolving consumer expectations. She emphasizes the importance of building brand awareness and redefining success metrics in the age of omnichannel retail. Discover how JD Sports is navigating the challenges of digital leadership and driving retail innovation in this engaging conversation.