033. Writing to Stand Out, with Sophia Dagnon

Getting your foot in the door

• Sophia's specialty and how she got there from archaeology
• How UpWork led to better pay in writing
• Dealing with the lack of comfort
• An approach to desiring income without being sleazy
• Making transactions mutually beneficial
• People don’t buy stuff, they buy solutions to problems
• How does your customer think about the solutions to their problems?
• How to ask the right questions to better understand your customer
• Improving pitches by trying different things

How to reach your customers

• The platforms with the lowest barriers or are easiest to self-promote
• Copy Hackers (Joanna Web sp.?)
• Researching, writing a lot, and sharing content where it will be read
• Understanding your reader’s familiarity and how informed they are
• Knowing what it will take for a reader to take action (lots of specific tips here!)
• Focus on and measure one action that you want your readers to take

Tips for getting started

• Low-risk and simple ways a person can practice self-promotion
• Reframe risk as an opportunity or something good for you
• Ways to manage the ever-present emotions that come when taking chances
• Are there books or other sources where people can learn more on the topic
• Follow Copy Hackers
• Read Drive by Daniel Pink
• Read Influence by Robert Cialdini
• Read Breakthrough Advertising by Eugene Schwartz

Where to find Sophia Dagnon

• @SophiaDagnon on Twitter
• sophiadagnon.com
• Sophia Dagnon on LinkedIn