First Friday Q&A | August 2025 | Ep 385

This week podcast. LeCore and Paige Wilson. This is the Who quickly? You're listening to the Oil and Gas This Week podcast brought to you by Cognite, AI for the industry. Optimize production and decrease operational risks with trustworthy AI across the oil field. This is the show for busy oil pros who want to quickly keep their finger on the pulse of the industry. Uh thanks for joining us for episode 385.

Boy, we got a lot of stuff to talk about. But before we get all that, a couple of things. I want to give a huge shout out to Tyler. Tyler is Nina Spencer's husband. Matt and I recorded recently with Nina. From the sales and marketing podcast.

And unfortunately, Nina, being the good wife that she is, forgot to mention that the reason she was turned on to the podcast was because of her husband. So she got in a little bit of hot water with her hubby. So Tyler, I'm letting you know now you're getting a shout out. Thank you for turning Nina on to our show and evidently you've turned a lot of people onto our show, so we really appreciate it. We love our fans and Tyler, this makes you a super fan.

And I've already fussed at your wife for not letting me know when we recorded with Matt that you were the reason that she found out about the show. So Tyler, there is your shout out. Nina, I hopefully got you out of some hot water. Speaking of cool stuff like I just did for Tyler, Paige, we still have some impact tickets left. If you want to do that, yes, if you want to join. Well, I'm very selective in how I'm giving these out.

So we've had a handful of people reach out to us and then Cognite actually gave us a few more tickets. So if you want a ticket to the most incredible user form I have ever been to, with real world examples of how AI is being used in the oil and gas industry from upstream, midstream, downstream.

Even to the service side of it, reach out to me. You have to reach out to me directly. You got to figure out how to get a hold of me directly, but the other people did. And I will give you a code for free tickets. Like I said, we have a handful of those left, so hurry on that.

And then we have a review. You wanna read it? Yeah. So it's a five star review from the bottom. Great show. My life has been way down in the downstream of petroleum, but I love hearing what's going on at the top of the energy world. It works as massively marvelous wonder of the modern age from I feel like he did that on purpose. AIDS from the hydrocarbon discovery are fueling our world.

And we don't know who that's from. It's from Mac Explorer two. That's who it's from. Thank you. And by the way, you're not at the bottom if you're in downstream in many ways, in my personal opinion, downstream is what makes All the cool stuff that hydrocarbons provide to mankind possible. No hate mail from the upstream guys and the midstream guys. I get it, right? Somebody has to find it, somebody has to move it.

Somebody has to turn it to stuff that we sell, but I'm a huge fan of downstream. It's actually one of the few parts of the industry we don't have a podcast around yet. Stay tuned. Oh God, not another one. Let's get to the questions. All right. As always, it's for Tri Q and A.

And we start off with Ludvig. His question is, I just read about the Texas flooding. I hope you and everyone around OGGN, including families and so on, are safe. Hope everyone is okay. If you need help from Europe, let me know. You know, Luthwick and audience, when we made the announcement, we had people immediately respond wanting to help from all over the world. So Ludwig, thank you from the bottom of my heart.

There's not much you can do now. I believe they've already recovered uh unfortunately all the bodies. And now there's one left. There's one left. And now there's a bunch of things going on both from a legal point of view and regulation and also from the communities. And OGGN is looking at a way to help with this sort of stuff now in the future. I don't know what that's gonna look like, but we have the leadership team working on this. And whenever we figure out what we're gonna do to help,

this type of situation, we'll let you know. But really appreciate your willingness to help you, Luthwick, and literally thousands of y'all from around the world. So thank you for wanting to help us. We're gonna figure out some way to let you do just that. Kind of a somber moment, so maybe let's switch it over to some Yeah, yeah. And I'll put some links where you can donate in the show notes for everybody that doesn't have that information.

All right. So next question is from Nick Doray. I'm assuming it's Doray. intern for acquisition company. I'm currently a senior at University of Louisiana Lafayette. Definitely Dore. In the professional land and resource management program, I am a new listener to the podcast and have really been able to grow my knowledge listening to y'all.

As an aspiring landman, what are some things I can do to ensure s job stability through the industry's ups and downs, as well as what are some ways I can learn even more about the industry to make myself an attractive candidate after graduation in December? Yeah, so Nick, a handful of things. So first thing, that's my I'm a moder, by the way, but back when I went it was called USL, so it's been a little while. Second thing, I didn't realize there was a program like this. This is great.

This is literally helping people get a degree that's gonna help them become landmen, land managers. These are the men and women that go out there and negotiate mental rights, figure out who owns the properties, lease lines, all that sort of stuff. It's a lot of work depending on where you are. Sometimes a lot of this stuff is online and it's a bit easier. Sometimes your butt's at the courthouse looking at plats.

And sometimes you're at a property owner's door. At the door, yeah. Negotiating. So a couple of things. I think your program is going basically teach you the basics of how to do land management type work. And it says you're interning for an acquisition company, which means you could get real hands-on experience. There's nothing better than that. A couple things I'd look at.

I think a lot of landmen could benefit from actually getting more involved from the legal side. Mm-hmm. So in Lafayette, I know there's several law offices that focus on oil and gas energy. There's quite a few of them. Actually one of them, Liscal, is um is one of our sponsors, right? I would reach out to some of the legal firms in your area that work in this space.

And see if they need an intern just for a little bit. Even though you have this other internship, I think gathering more of that business law around landman type work will separate you from everybody else. You're getting the hands on experience which is really cool. You're getting their accreditation The other thing is, have you ever gone out in the field with a surveyor to understand how a surveyor works and how that stuff would be super valuable to you and to understand the history?

Right now they're using extremely modern methods to get down to probably even the centimeter as far as the actual boundaries of land and where things are. But you go to court records and things at one point were measured in foots. Foot, whatever. Yeah. Maybe kilometers. But you go far enough back, it's measuring things like chains. And to go with the survey company and understand.

How it went from that to where we are now in the modern technology, I think that would separate you from a lot of landmen. See if you can get some time out in the field with some surveyors. See if you can get more hands-on experience from the law side of landman work.

And they get a practical hands on experience, which is what you're doing with the acquisition company. If you do that, Nick, you will be way far ahead of everybody else. Not only that, mentorship. Find a mentor. And find a mentor in the landman, of course. Yeah. Yeah. All right.

Next up is from John Elliott. I'm a longtime listener of the podcast and appreciate the insight you provide to investors like me. On June 16th, Geospace Technologies Clock Ticker GEOS announced it was awarded a deep water permanent reservoir monitoring contract by Petrobras. I'm only aware of one other deep water PRM contract being awarded to any company in the last ten years or so. Is this new PRM contract a one off or do you believe more deep water PRM contracts?

will be awarded over the next couple of years. So John, and for our audience, PRM is permanent reservoir monitoring PRM. The first time I ever saw it with Shell did this in the late 80s in the North Sea. So this is not new. Now of course the technology's changed dramatically. And what Shell did at that time was not deep water But before you get any further, John.

Why don't you reach out to uh what was the previous guy's name? Nick. I see that your email address has a law firm and it I was laughing while you were going through that. Seriously, we've had this happen before where people write in questions and we connect the two different people asking questions and it benefits both.

So, John, if you don't mind mentoring Nick a little bit from a legal side, if that's something you and your company could do, reach out to him, which just be really cool. But anyway, get back to your question. So it's not the only one that's been awarded. There's been a bunch of them awarded. Check out Shell. Like I said, they started this a long time ago. Totale, Cnock, all of them have been doing PRM work.

Absolutely. This is where we're headed as an industry. The more data we have, and that data is what this PRM is kicking out, the better off we get at finding and managing existing reservoirs. Do I believe it's a one off no? And yes, a lot more of these contracts will be warded the next couple of years. So uh Very technical question there, John, but thank you for reaching out and asking the question. All right. Next up we have Roy Stoval.

Me's got a couple of questions, so I'll just start with the look like the top one. Diamondback paid four point one billion to acquire Double Eagle February nineteenth, twenty-five, which is uh forty thousand net acres in the Midland Basin, mostly undeveloped. with three hundred and forty two net locations and eleven thousand average lateral length, evidently a hundred and two thousand

Dollars per acre or$12 million per location. Can a royalty owner expect two to three different wells in multiple landing zones? What is a location? Quote unquote. 1280 acres. suitable for twenty to forty eleven thousand horizontal wells in a two to four landing zone. How much are they paying per future well?

Well that's very specific. Yeah. Roy, first thing you might want to reach out to John, the question I asked earlier about the legal implications of this, if John's companies any of this, and you're asked this very specific questions that quite frankly Roy I'm gonna answer you at a high level. This is going way too deep, way too technical for me. This is not my subject matter expertise right here.

Multiple wells and multiple landing zones, hell yeah. Diamondback, I remember from the uh wolf zones, wolf bee zones. I believe they had forty-four or fifty so gross upside down locations with multiple future developments and all that can be carried over directly to the Midland basin because it's right down the street.

Those spots that you're talking about, the 1200 acre spots, that's suitable probably for 30 to 40 wells and two to four landing zones. Once again, I'm telling you this at a very high level, you need to get somebody that's a much more expert. than I am in this. And what was this other question? How much are they paying for future well? How much are they paying for future well?

Well, that acquisition was a little over four billion dollars. So if you do the math, you're looking at about six point seven million per net location, roughly. So you can actually break it down further from there.

All I can do is tell you how to permit the wells. Yeah. So Roy and audience, you can ask us any question you want. This is a great example. I can't go deeper in this than what I just did. I know this space a little bit at a high level, but I am not an expert this. If we have any listeners that can answer this question further detail, let me know and I'll connect you with Roy. Yeah. Okay. So the next question is Oh he'd actually wrote in twice.

What is the Permian Basin drilling challenge related to produced water management and is this a problem caused by disposing water shallow to avoid earthquakes? Do you want me to go through what he added there? The Dallas Fed Energy Survey that was done July second of twenty five mentions the problem and Kotera's stock dropped eleven percent after announcing workover of eleven new wells penetrated by shallow water disposal problems. Behind pipe, whatever that means.

Yeah. I think I know what he's talking about. So I remember reading this. There's been a couple of locations where the existing reservoir was contaminated by the saltwater disposal. I think that's what you're talking about here, Roy, for your second question. If so, that's one of many problems. And that quite frankly, is not supposed to happen.

Some engineer somewhere made a mistake in their calculations and they got too close to the reservoir with the salt water disposal and it just migrated through. And that is not supposed to happen. You can ruin a reservoir. In fact, if I remember right, this reservoir was ruined because of this. But the salt water disposal is way more problematic.

Than earthquakes. If you inject salt water in the right geological zone at the right time when there's enough seismic pressure going on the fault lines, That water acts like a lubricant and then those fault lines slip, which has caused the earthquake. Now whether that's good or bad is dependent on how you look at it. And one way you can look at it as a bad thing'cause you basically cause an earthquake.

But that earthquake would have happened anyway somewhere in the future. Yeah. And it would have been much stronger because you didn't have the lubrication of the salt water causing those faults to slip. So in some ways you could look at it as a good thing as a way to mitigate bigger earthquakes by intentionally causing smaller earthquakes.

That's a conversation for a different time, but there's a lot of stuff going on. The Permi Basin has a high volume. I mean, just massive amounts of water they have to dispose of every day. Anywhere from 10 to 15 million barrels per day. That's a huge number. The salinity can change. There's a bunch of contaminants in it. You have challenges trying to dispose of we were actually just there in Midland a week or so ago and we saw several saltwater disposal wells.

with signs out saying they're looking for people that need to dispose of salt water. So the market's still there. We need to figure out how to recycle the salt water. or s shouldn't say salt water, this produce water. And I think the biggest driver for that is could be once we figure out how to commercialize the lithium and other valuable minerals that's in that produced water.

And then of course it has to make business sense, right? There's a cost of this. And then there's regulatory and legal disputes and pressures around all of this. So it's not as simple as saying that it migrated over and contaminated a reservoir, but it does happen. Hopefully Roy, this answered your second question.

All right, next up we have Soren Palmer. Love the oil and gas this week pod. It's been incredibly educational and informative. I've done a lot of research through your podcast and marked previous ones to return to ones that I can't find anymore. For instance, I had the September sixteenth, twenty nineteen podcast.

Mark for its great information on smaller companies being bought up by larger companies and the future of digitalization and Slumber J's new at the time vision. Is there where a way to access that episode? Thanks for everything you do. It's all fantastic. So Sorin knows my angst around this. I worked with him or her, I'm not sure it's him or her.

Them them probably for three weeks trying to figure this thing out. We got our producers involved, we got our technology providers involved, and quite frankly, some of these episodes were just simply missing. And Once we got the first fix implicated, I could see them, but Sorn couldn't, right? So it depends where you are geographically. I think this problem's been fixed. I got Soren the episode that they needed.

However, audience, if there's any old episodes that you can't find from All and Gas this week, please, please, please let me know or let Paige and I know because we need to fix this sort of stuff. This is the number one oil and gas podcast in the world.

People go back thousands and thousands of times and listens to old episodes. And I had the same problem with industry leaders and I'm working through that right now on my own. So if y'all see this problem, please let us know. It's not supposed to be there. You should be able to go back all the way to the beginning.

So we're gonna depend on you listeners to let us know. And if you can't see it and you let us know, let us know where you are in the world. Yeah, that's it. That helps as well too. But anyway, Saran, we fix your problem. Thank you for being so patient with me. And if anybody else is having this problem, please let us know.

All right, next up is from John Collins, who is an investment recovery coordinator at Conico Phillips, Alaska, and Bedrock Petroleum Consultants.

Mark and Paige, thanks for being an oil and gas pioneer in the podcast space. How do I participate in the two hour marketing workshop you mentioned on the most recent episode? Thank you. So I reached out to John directly and we're working on this with him. So that Two hour marketing workshop that Matt and I do has turned into a four-hour marketing workshop because of the amount of information that we have to convey and

It's a workshop. We're not up there preaching. We're showing you how to do a lot of stuff. And in John's case, they don't have enough salespeople in his business unit. to make it financially worthwhile to bring us out there. There's a fee for Matt and I come do this. I think it's twelve thousand dollars or so.

So for a large sales and market team, it's very m much worth it. For a handful of sales and market people, it's not. What we're gonna do with John is next time we do one in his area, we're gonna let him know. Now I believe he is in Alaska. So it may take a little while before Matt and I get there, but we've had a lot of companies reach out to us. We're all over the place. And if we get enough onesies and twosies like this, like John that can't afford it because it doesn't make physical sense.

We may do it online and charge a minimum fee for it. So if y'all are like John and would like to see Matt and I teach you how to use AHI for sales and marketing. in twenty twenty five and you don't have a large sales or marketing organization it would benefit as a whole, let me know and if we get enough y'all singles, we'll figure out some way to get y'all this information and to train y'all as well.

Right on. Okay. Next up we have Steve Bosking. Good morning. We have an opportunity to sell merchandise targeted to oil-filled workers through convenience store host wholesalers. and major chains. I would like to discuss with one of your wholesale State representatives. Little Drugstore Project Products is the largest marketer of automotive health and beauty care, cellular accessories, and sunglasses to over a hundred and fifty thousand convenience store locations in the U.S.

You can visit our website at blah blah blah blah blah. All right. I included this question because we get a lot of things like this. And I just want the audience to know a couple of things. This is kind of crazy. I did reply to Steve, because obviously Steve thinks that we somehow manage convenience stores, which we don't. But it did give me an idea. What if we did put some OGG and merch in convenience stores? I myself personally.

would be tickled pink to drive into a convenience store in Denver or in Odessa or in New Orleans and see OGG and merch there. So audience, tell me what you think. Would you like to be able to go to your local convenience store and pick up OGG and merch? Now, this is not going to be at all convenience stores because it just doesn't make sense.

It's gonna be selected convenience stores that US Drugs have in their portfolio that are in areas that have a lot of traffic from oil and gas workers. But just curious, what do you think? Would you like to be able to walk in, grab a Slurpee and a Roy's back. Oh it is? I didn't even realize Roy. He wrote in three times and you didn't catch any of it. That's funny. All right. This is Roy Stovall of the show.

Can exploration and production companies increase the Permian shale recovery rate? Shale recovery rates were reportedly six percent to eight percent for oil and twenty five percent gas in the early twenty twenties, and Exxon CEO said on August first that the industry's shell recovery rate is

seven percent. Exxon CEO set a goal of doubling the Permian recovery rate when acquiring Pioneer in twenty twenty three. Exxon boasted in August first, of improving its recovery rates 20% by using special pro prop thank you in the in the hundred test wells but never say exactly what the recovery rate is.

All right, so God is a lot to unpack here, but Roy, I don't know good job, dude. You'll give you three questions that let me catch you bottom line. You got me on this one. This actually brings up a good point. When you look at the shell fields, they're not new. This is where years ago we did hundreds and hundreds of vertical wells and we tapped into oil and gas. This is where Jed clamp it shot the ground, it'd come bubbling crude.

This is where gushers were born. I had to explain that to somebody the other day who ched class. Everybody's too young to remember. But anyway, what happened when the gushers stopped and when the horizontal wells quit delivering under reservoir pressure, all the experts back then said, Oh, the reservoir's been depleted and it's empty, basically. And they were wrong. Those people in the early days at the most, at the very most Got ten percent of the oil and gas out of the ground.

Now we're coming back and we're able to recover anywhere from five to sometimes fifteen percent of the oil and gas. Now Roy, don't give me grief. I'm mixing oil and gas recovery rates together. You're right, and there's a difference in recovery rate between the liquids and the gas. So I'm gonna mix them together, say it's fifteen percent.

But if you do the math in your head, the old ten percent and a new fifteen percent is twenty-five percent at the best, which means seventy percent five percent of those hydrocarbons are still there. And myself and most experts believe as we go through time that we'll come out better ways to recover that. This is one of the many reasons I say that our sun will run out of hydrogen before we run out of hydrocarbs on this planet. They're everywhere.

But the thing about the unconventionals and he's specifically he's talking about the Permian here is these fields, the depletion rate is great. They're mature fields. There's well interference we talked about earlier with the transfer of the salt water disposal well fluids. There's increased production that's going on the permanent drives cost up.

And then means you have to have additional infrastructure. Then you have the economic factors. The upfront costs are high because these are unconventional reservoirs. You need advanced technology and you need good market conditions. Like right now, we're recording this on Sunday, August 17th. The market conditions aren't right.

to drill new wells in a permium. They will be twenty twenty six, but not today. There's a lot of stuff going on here. To answer your question, there's two answers here, Roy. So first thing As much as I would like Exxon's exploration production experts to get my opinion on stuff, they don't. So what I'm gonna tell you is an educated guest. Combined with a little hearsay. So don't make any investments on this roy whatsoever. I'm just telling you what I've heard and what I think.

That 7% recovery rate by Exxon, it's more like 10%. And in the right situations, a little bit more than 10%, 10.5%, 11%. Now, special profit, basically, instead of using singing, which varies in size and strength. They're able to design propits to be exactly what they need, which keeps the fissures open when you frack the rock. There's nanotechnology being tested in prophets, which will then allow the prophet to change its shape when you run an electrical current through the fluid.

So imagine fracking a reservoir now. So basically you drill vertically, then you turn the drill bit sideways, you drill horizontally for a very long way, hopefully staying in that recovery zone. You preferate the pipe, very specific distance and size. And then you inject water and sand and soap and a little bit of diesel, basically the chemicals you hear by saying.

into that and you pressurize it, which causes the rock to fracture. The sand gets stuck in those fractures. You pump the water out, the fractures stay open, and the oil and gas flows those fractures up to the well head and now you've recovered that oil and gas.

Well, imagine doing the same thing, but instead of having just simple sand, you have a prophet that you can run electrical current in before you pump the water out to change the size of the actual propit. So what's stuck in the fissures. This is huge. This may bring recovery rates up to 20%. Now it's down the road. A lot of this is still in vitro, so it's still being done in the lab, not in the field. And we all know that.

A lot of times it's a big difference between what you can do in the university lab versus what happens in the field. But the future is bright for this, Roy. So I would keep an eye on this. And I would keep an eye on ExxonMobil. If you're looking at who's gonna do the best job and who has the most capital to spend using different technologies to increase recovery rates and slow down the decline rate, it's probably gonna be ExxonMobil.

All right. Do we have another question that's not by Roy? Yeah, no, we have two questions left.

This one's from Jose, who is a Will superintendent at BP. Hi Mark and Paige. I have been listening to Oil and Guests This Week podcast for a few years now and really enjoy it. Thanks for putting a great show and showcase for industry in a positive way, as it should be. I am a drilling superintendent for BP and Brazilian, so great week to be alive. I have been working in Azerban on the last six years, and both countries were mentioned on the last podcast.

I really respect your views and forecasts, but respectfully disagree with the idea of Shell taking us over. We have a great portfolio worldwide, and I don't see a scenario where it would make sense. But then again, my views might be a little bit biased.

Thanks to you and Paige for the great show and keep turning it to the right. By the way, I tried to leave a comment, review on Spotify, and failed miserably. It should be very easy to do, and I feel you might be missing several reviews and rates because of that. First thing, Jose Bonja. I'm a huge Brazil fan for a bunch of reasons. In fact, on our list is a Brazilian Portuguese podcast on the Brazilian oil and gas industry. Somewhere down the road that will happen.

A couple of things. You could easily be right here. BP's management doesn't call and ask my opinion on stuff. I'm just going by what I see and what I know. So BP in the last actually this year has done a really good job of getting their shareholder price back up. You can look at that two different ways. You could look at them as BP trying to make sure they're not a good acquisition target, like it doesn't make fiscal sense so they can stay whole.

But you could also look at it as BPs trying to increase the dollar amount they're gonna get if somebody wants to buy them. What's the right answer today? I don't know. I still think BP is primed to be acquired. I think Shell is the will be the one that does it, even though both BP and Shell publicly say that's not happening. I could easily be wrong about this.

But regardless, I am a shareholder BP and I'm very happy with what the newest CEO and some of the new executive team and the board is doing with the company. They're investing back into their hydrocarbon business. They made one of the biggest fines that's been made in an extremely long time.

They're getting some of the best talent in the world that understands how to run an oil company on the board or in the executive team or even run the company. So I don't know where it's to go. If I had to bet on it would say that BP is gonna be bought. And of course, it won't be all a BP, it'll be parts and pieces, because especially here in the US, we have to make sure that.

it doesn't become anti-competitive globally it might be a little bit different thing. But it could easily be that just like during the Makando disaster when BP once again I thought was to be an acquisition target, a de an acquisition target based on desperation and lack of finances.

They turned it around and they quickly got their shareholder price back up so they weren't such an attractive acquisition target back then. This could be what they're doing here right now. I don't know, but I had to put my money on. I still think the BP is an acquisition target. We will see. All right. Last question is from Carolyn McDonald, which is VP of Sales.

I'm a in sales leadership for a large service company that has a strong market share globally. And we've done pretty good this year and my executives are happy with our performance. However, I'm concerned that even though our marketing budget has basically remained the same for twenty four and twenty five, that the results have been decreasing every year. And even though I have asked the question a dozen times, nobody can explain what is going on.

Is this just us being an isolated case or is this a trend in the industry? Any help that you can provide would be very appreciated. Love the show, and Paige's voice is amazing. Keep turning it to the right. Thanks. So Carolyn it is a trend. And unfortunately, you intentionally don't say which service company you are. There's only a handful of large service companies, so I can guess which one it is. And it really doesn't matter. They're all in the same boat.

What worked before Carolyn doesn't work now. What I used to call younger workforce is no longer the younger workforce. The oldest millennials in their 40s now, they're mid-level management, they're director level, maybe even VP level now in their career. We're elder millennials. The service companies, not just the service companies, but most, if not the entire industry, is still marketing like it did 10, 15, 20 years ago. And it's just a waste of money. And it doesn't work.

The other thing that's going on is a lot of what we do is extremely complex. You're seeing some companies spend some time on social, but let's be honest here. Nobody's gonna buy a blue out preventer on Facebook. It's just not gonna happen. Right. There's a balance there. How do you get in front of These new buyers who you can't get in front of in the old ways. In the old ways, in my day, you got in front of me by doing something at a trade show or something in print. I was gonna say OTC. Yeah.

That doesn't work anymore. Yeah. How do you educate these new buyers on what your company does and what problems that you can solve? in a way that makes it memorable. Because remember, Caroline, it's not just you. It's you and your competitors getting in front of these. Let's pick an example. the head of completions for say Chevron or Shell or Exxon for Supermajor.

That's one of the people that you want as a customer, as a large service company. Well, so does all of your competitors. And all of the salespeople are concentrated on this one person that's head of completions and they're being bombarded every day. And how do you get through that? Couple things.

Number one, you need to educate instead of try to sell. You can't make people buy stuff they don't want. People try to do it to me all day long. I'm sure they try to do it to me. Can you imagine your customers how much they had the same thing? That education needs to be done in short, easy to consume snippet. Our world's getting where we'd like a lot of information in short form instead of long form. And then finally, you have to do it in a way and a place that your customers are.

So my suggestion would be get with your marketing team, see what their LinkedIn program is and see how many short videos they're putting out on LinkedIn. That's explaining what you do. Not the normal corporate trying to sell you stuff. Not the rah rah rah. We're the best in the world or we've drilled the largest whatever or we have the blah blah blah. No, educate on the exact problems. Literally. Let your subject matter experts out in the field pull their cell phone out. Be safe now.

Let them shoot some video of how you're solving a contamination problem or a stuck bit problem or corrosion problem and have your marketing team use that sort of information to educate your customers. You got to change the way you think and unfortunately your executives and most probably your own marketing organization and probably even you yourself, Caroline.

still want to kind of do stuff the old way and it just doesn't work. And no matter how much you keep trying, it's not going to work. And every year it's going to work less and less. So if you don't change the way you market to this industry,

Some of your competitors eventually will and you're gonna get left behind. Hopefully it was helpful for you, Caroline. And bottom line is quite frankly, reach out to me. Getting on one of our podcasts is probably the best way to accomplish all of that. Happy to share the details with you. And her name's Carolyn. Oh, Carolyn, I'm sorry. That's what I'm here for. Yeah. Well At least her name's not Roy.

And Roy, I love you for submitting three questions. I couldn't help that. Um I just had to. And there were really great questions. They were actually very great questions. Although I still like Roy owes me a consulting fee or something. Yeah, no kidding. Deep in the details he went.

But speaking of deep in the details, if you really want to make AI work across your operations, it doesn't need to be complicated. Reach out to Cognite. They are leading literally the industry with their domain expertise, their technology, and quite frankly, their field experience. If you have an AI project going on, if you want to get more value from your digital transformation,

Any of that sort of stuff, reach out to Cognite. And if you want to see it all in action, come join us at Impact 2025, the Industrial AI Data Conference, October 13th to 16th right here on back to the Houston Tickets last Houston Tickets.

And we still have tickets we're giving away thanks to Cognite. Trying to get this is impossible. It's only for their customers. And yet we have the secret code to give you free tickets. So if you're interested in this, reach out to me directly, figure out how to do that. I'll give you some free tickets.

What's next? This week in petroleum history. Your favorite. It is my favorite part of this week petroleum history. So this week in petroleum history, August eleventh, eighteen ninety one, pole catwell brings prosperity to

Sisterville. You know where Sisterville is? No, actually. A small West Virginia town on the Ohio River. This is one of the first wells that was drilled in that part of the country. It was called a Pole Cat well because they pumped water out for a year before they actually got oil and they called it the Pole Cat. Once they all started coming out, they had a whole influx of

drillers, leasers, investors, followers, wildcatters and the town grew amazingly because of this one well. Alan, they've got an amazing picture of it. Yeah. This changed a sisterville from a small village of about 300 people to a riproar and metropolis of 15,000 people almost overnight. Wow. Then, August 11th, 1998, I remember this. Emmaco announces BP mergers.

Amico announced plans to merge a London based BP, which is British Petroleum back then, which is BP now, and a stock swap around fifty billion dollars in exchange and paper there. At that time that was the world's largest industrial merger. And I remember Amoco, it was a great company. And I really like the fact that they when they finalized the combined company, everybody just kind of got along. It was a good merger.

And then August 12th, 1888, world's first auto road trip. 39-year-old Bertie Benz. Recognize that last name? I'll come back to that in a second. made history when she Oh, Bertha. Yeah. She became the first person to make a long distance trip by automobile. Huh. Her trip include unfortunately the first automobile road repairs on the side of the road, the first automobile marketing stunt, and the first case of a wife borrowing a husband's car without asking, which is a true story.

That last name, she's heiress to the Mercedes Benz fortune. Then let's see. August thirteenth, nineteen sixty-two, Norman Rockwell Illustrate oil and gas journal. Spoiled journal, which is still around, promoted itself with illustration from the famous artist Norman Rockwell in a ad, captioned where all men invest their viable reading time, which is a good picture here as well.

That's this week in petroleum history. What's also this week in petroleum history is audience, thank you. You've been signing up for stuff. So I'm not gonna make you listen to me while I rattle off all the stuff to sign off. However, I do want you to listen to Paige when she just lets us know what the weekly recount looks like.

Okay, there's not much changes in the United States. We're at five thirty-nine. We're up three in Canada, one hundred and eighty-three, and up one internationally at nine fourteen. Awesome stuff. Paige, you know what else is awesome? I'm sure you're gonna tell me. So not this week, but next week, starting Monday, August twenty fifth through Thursday the twenty eighth, you and I will be in Galveston, Texas.

for the electrical submersible pump symposium, ESP Symposium. I always like that conference. It's one of my favorite conferences. I'll be delivering a keynote that Tuesday morning. Then you and I will actually be doing a live version of this show.

at the receptional Monday the 25th. And we'll be there all week with our podcast pavilion recording. So if you go into the SPE ESP Symposium, the week of August 25th, come find Paige and I come introduce yourself and say hi. We love meeting our listeners.

Also, if you'd like myself to do something similar or bring a podcast to your event or anything close that reach out to us. Always happy to share details. My speaking engagements are killing it this year in a good way. I'm booking up left and right. So if you want me to deliver a keynote, reach out now because pretty soon this year's gonna be full. We'll have to start looking at 2026.

Also, where our mixers are picking back up. So our next mixer will be the last Thursday of September, which I believe is September the twenty fifth. We're doing something different. We're gonna have a photo booth there. So for all your people out there that Maybe need a new headshot because maybe you're looking for work. We're doing it for free. So I'm going to join us at our mixer as always. The money we raise at our mixer goes to Red M to help fight human sex trafficking.

That's about it. Ready to get out of here? Remember folks, do great work, pay it forward, and we will see you next time. Thanks for listening to OGGN, the world's largest and most listened to podcast network for the oil and energy industry. If you like this show, leave us a review and then go to OGGN.com to learn about all our other shows. And don't forget to sign up for our weekly news. This show has been a production of the Oil and Gas Global Network.