[SPEAKER_00]: a factual data creation facility production. [SPEAKER_00]: I incorrectly stated that the incoming iPhone 17 would be using a BIND-A-19 Pro chip as its CPU. [SPEAKER_00]: I meant to say a BIND-A-18 Pro chip. [SPEAKER_00]: I corrected myself later in the report, but I want to avoid confusion, so let's get started. [SPEAKER_00]: According to Bloomberg's Mark German, a new base model iPad and new iPad air should be coming out real soon now.
[SPEAKER_00]: Instead of using new to describe these iPads, updated would have been a more appropriate term. [SPEAKER_00]: According to Apple's favorite leaker, the base model iPad will be getting an A18 chip. [SPEAKER_00]: which is an upgrade from the current model's A16 chip. [SPEAKER_00]: But for normal iPad usage, this probably won't be apparent to the user. [SPEAKER_00]: However, the 18th Pro chip is capable of running Apple Intelligence, while the A16 couldn't.
[SPEAKER_00]: Other than that, they'll be no upgrades. [SPEAKER_00]: Not even a laminated display. [SPEAKER_00]: The iPad Air will be getting the M4 chip, which is a slight bump up from the current M3 chip. [SPEAKER_00]: Though there were rumors that the Air would get Face ID and Pro Motion, which is Apple Speak for a higher display refresh rate, German doesn't expect these features to make it into this new model iPad Air. [SPEAKER_00]: Not yet, anyway.
[SPEAKER_00]: I can say that once the air gets sees features, I will no longer buy iPad Pros. [SPEAKER_00]: I guess that's the point here. [SPEAKER_00]: There's good chance that both of these models will get Apple's N1 networking chip though. [SPEAKER_00]: Again from Mark German, he's doubling down on his predicted future of Apple Fitness Plus. [SPEAKER_00]: Late last year he stated that Apple Fitness Plus was underperforming, which had prompted Apple to take another look at the service.
[SPEAKER_00]: The result is that the giant food company has scaled back expectations for Fitness Plus staying a separate description service that would have seen Fitness Plus infused with [SPEAKER_00]: Last week, Irman said he believes Apple Fitness plus is under review by Cooper Tino. [SPEAKER_00]: He thinks that Apple will roll Apple fitness plus into the rumored health plus subscription service.
[SPEAKER_00]: Make sense, but that will also cut a current revenue stream, even if it isn't a very large one. [SPEAKER_00]: I've used Apple Fitness Plus in the past, but switched over to Peloton. [SPEAKER_00]: Besides a dearth of workout metrics, Apple Fitness lacks good instructors. [SPEAKER_00]: That was a main reason I moved on from it. [SPEAKER_00]: Instructors they have are, how can I put this two California if you know what I mean?
[SPEAKER_00]: One look at Apple Fitness Plus currently will prove that Apple has lost interest in this particular service. [SPEAKER_00]: The same old instructors are still there, no new ones have been added, and the classes are the same tired workouts. [SPEAKER_00]: Few classes are added, maybe one new class per week if we're lucky. [SPEAKER_00]: Perhaps Apple should buy Peloton which I fear is also a dying platform.
[SPEAKER_00]: Peloton's hardware sales have stalled, and the company has just laid off 11% of its work for us last week. [SPEAKER_00]: Even with those layoffs, stockchairs of Peloton drop 25 percent, I'd say the company is right for the picking. [SPEAKER_00]: Peloton display monitors run on Android, but Apple could easily replace him at users' expense, of course, with updated displays at run on iOS, just saying, [SPEAKER_00]: We'll wrap this up with some podcast news.
[SPEAKER_00]: Avertisers currently spend $2.43 billion per year on ads for podcasts. [SPEAKER_00]: Despite a lower than expected return on investments, podcasts have been getting overloaded with ads, and listeners are taking note. [SPEAKER_00]: The frustration level of listeners has gotten so high, many are checking out. [SPEAKER_00]: This for me report from podcast.ripp. [SPEAKER_00]: According to the report, AdLoads in podcasts have gone from 7.9% of runtime to 10.9% of runtime.
[SPEAKER_00]: That's an increase of 39%. [SPEAKER_00]: This has caused an average of 30 listeners out of 100 to stop listening to podcasts because of ads. [SPEAKER_00]: Hmm, maybe that explains my decrease in audience numbers.
[SPEAKER_00]: No. [SPEAKER_00]: No. [SPEAKER_00]: The genres that were the worst offenders of overloading ads were, true crime with a 17% adload, followed by comedy with a 12% adload, and news podcasts average a 10% adload, bringing up the rear was business podcasts having a 9% load. [SPEAKER_00]: The article points out that 10% is the acceptable threshold. [SPEAKER_00]: The sweet spot is 2-3 ads per episodes.
[SPEAKER_00]: If you think this podcast has too many ads inserted into it, please let me know. [SPEAKER_00]: I'm considering going over to the value for a value method of monetization, and this could give me the needed final push in that direction. [SPEAKER_00]: Well that'll do it for this overflow episode. [SPEAKER_00]: You can contact me at ofntpodcast at gmail.com. [SPEAKER_00]: I hope you, tune in Sunday for episode 308. [SPEAKER_00]: Take care.