Office Talk Australia, Marketing for Architecture - podcast cover

Office Talk Australia, Marketing for Architecture

Office D.SHARPwww.officedavesharp.com
Office Talk Australia is a fortnightly podcast hosted by Dave Sharp, and a great excuse for him to have conversations with leading Australian architects about their businesses, work and lives. Since its inception, the Office Talk podcast has played host to a wide range of guests from across the country. Every chat has been a pleasure.
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Episodes

Anthony Gill

Anthony Gill is the director of Anthony Gill Architects. Founded in 2007, the Sydney-based practice primarily works on single residential and commercial projects of various scales and complexities. The studio is known for it’s gentle and considered response to constrained sites, and an inventive approach to spatial organisation. If you'd like to learn more about the studio’s work, you can follow them on Instagram at @anthonygill36 , or visit gillarchitects.com.au . Office Talk is hosted and prod...

May 20, 202553 min

Jess Kneebone

Jess Kneebone is a Melbourne-based art director and stylist working across interiors and photography. She collaborates with photographers to create evocative imagery, with architects to shape thoughtful spaces, and with those who inhabit them to bring a sense of life—and home. Her work moves beyond surface arrangement, exploring atmosphere, materiality and meaning. Jess’s work has appeared in The Local Project, Vogue Living and Houses, among others. If you’d like to know more about her work, you...

Apr 22, 202552 min

Architect George

Dean Williams is the director of Architect George, a Sydney-based practice established in 2021. The studio is known for projects that deal with complex existing conditions with skill and enthusiasm. In a few short years, the studio has received Award recognition through the Australian Institute of Architects, Houses Awards, Dulux Colour Awards, Dezeen Awards, and Grand Designs Australia Awards. Last year, in 2024, the practice was awarded the joint-winner of the Houses Awards Emerging Architectu...

Mar 25, 202557 min

J.AR Office

Jared Webb is the director of J.AR Office, a Brisbane-based practice established in 2022. Operating across all scales of architecture and interiors, each of their highly-considered projects is rationalised from the urban and social fabric in which they reside. The office’s early projects have received awards including the National Architecture Award for The Warehouses, as well as the Think Brick Awards, Eat Drink Design Awards and Australian Interior Design Awards. If you’d like to learn more ab...

Feb 18, 20251 hr 3 min

Office MI—JI

Millie Anderson and Jimmy Carter are the directors of Office MI-JI, a Melbourne-based practice founded in 2021 when Millie and Jimmy returned to Australia after work and teaching London and Chicago. With a clear motto of “do good work”, the practice is known for simple, quiet architecture that defines a clear relationship with its context and clients. Since 2023, the practice has been recognised in a number of awards programs for their AB House, including wins in the AIA state and national award...

Jan 21, 202559 min

Flack Studio

David Flack is the director of Flack Studio, a ten year old Melbourne-based practice of architects and interior designers renowned for projects that explore light, volume and materiality. Their work is published regularly in Vogue, Belle, Est and Architectural Digest, and David has recently been recognised as the Vogue Living Creative Of The Year, as well as the studio being listed in AD100, Est Living Esteemed 10, and numerous wins in the Interior Design Excellence Awards and Australian Interio...

Nov 26, 20241 hr 16 min

Phillip Arnold

Phillip Arnold is the director of Plus Minus Design, a Sydney-based practice founded in 2007. Phillip is a sole-practitioner who works on a variety of complex projects, often in collaboration, and has given lectures in Sydney and Seoul, as well as teaching design studios and history at UNSW, UTS and Western Sydney University. He recently learned that he, along with CO_AP, Studio JEF and TARN, won the competition for the Sculpture Garden at the National Gallery of Australia. If you’d like to lear...

Oct 29, 20241 hr 3 min

SJB

Adam Haddow is the Director of SJB, a multi-studio collective of experts in architecture, urban design, interiors and planning founded in 1976. Adam has been a Director of SJB’s Sydney studio since 2001, leading the practice in the development of multiple award-winning projects. He has recently been appointed the National President Elect of the Australian Institute of Architects, and his own home, 19 Waterloo Street, won the prestigious Robin Boyd Award for Residential Architecture in 2023. He f...

Sep 24, 202459 min

Product Talk: Bankston x Civilian Hemispheres

Bankston has kindly supported today’s episode of Office Talk to discuss Hemispheres , their latest architectural collaboration. To discuss the new collection, we are joined by Steve Bradley of Bankston architectural hardware, and Nicko Elliott, a principal of CIVILIAN, a New York-based design studio he founded with his partner Ksenia in 2018. The Hemispheres collection follows the success of Bankston's architectural collaborations Casts with Edition Office and Super Collection with Sans-Arc. The...

Aug 28, 202439 min

Archier

Chris Gilbert is a director of Archier, a Melbourne-based practice known for creating design experiences that contribute to a better quality of life. Chris first appeared on Office Talk in August of 2022, and we are delighted to welcome him back to the show. In this episode, Chris and Dave discussed: The power of cultural narratives, such as current attitudes around the risks of building, and whether it’s better for architects to push back, or accept these powerful beliefs and adapt our approach...

Jul 16, 20241 hr 9 min

March Studio

Rodney Eggleston and Anne-Laure Cavigneaux are the directors of March Studio, a Melbourne-based practice known for its multidisciplinary approach to architecture, graphic, interiors and industrial design. In this episode, Rodney, Anne-Laure and Dave discussed: The influence their early years in Rotterdam had on their views about the role and value of design, and the unique ideas and approaches they brought back to Australia with them. Why they’ve tried to avoid being typecast or tied to a specif...

Jul 02, 20241 hr 16 min

Wardle

John Wardle and Jasmin Williamson are partners of Wardle, a highly recognised Gold-medal winning practice known for creating extraordinary buildings and places that matter. In this episode, John, Jasmin and Dave discussed: The practice’s evolution from the early days of small, but highly considered residential projects, to the broad range of sectors and scales they work in today. Their process in pitching for work when entering into new sectors, and how they identify the right ideas and details ...

Jun 18, 20241 hr 1 min

Olaver

Emlyn Olaver is the director of Olaver, a Melbourne-based practice known for residential and commercial work that balances the imperfect and the refined. In this episode, Emlyn and Dave discussed: The benefits of working on hospitality projects in the early stages of their practice, allowing them to have built work available to publish at a faster rate than typical residential projects. Olaver’s unique approach to photographing residential projects during handover; working with professional phot...

May 28, 20241 hr

The Local Project

Aidan Anderson is the founder and editor-in-chief of The Local Project, an architecture publication known for celebrating extraordinary design to an inspired community. In this episode, Aidan and Dave discussed: How The Local Project has evolved from an Instagram page Aidan used to share his favourite architecture and interiors while working as a furniture maker, to a 46-person media company with a category-leading YouTube channel, website, magazine and book. The importance of highlighting the h...

May 07, 202458 min

Studio Bright

Mel Bright is the director of Studio Bright, a Melbourne-based practice known for creating enduring and responsive architecture for people and place. In this episode, Mel and Dave discussed: How she has translated her background in civic projects into the studio’s residential work, and the importance of investing in big ideas, even for small projects. The small steps she has taken toward different project typologies, such as social housing, and how she strategically over-invests in projects that...

Apr 23, 20241 hr 6 min

Panov Scott

Anita Panov and Andrew Scott are the directors of Panov Scott, a Sydney-based practice known for their approach to ethical, sustainable and innovative architecture. In this episode, Anita, Andrew and Dave discussed: How crafting personalised books about each of their projects has allowed them to form deeper relationships with their clients, better communicate ideas and articulate their values. How being quiet on Instagram doesn’t translate to a quiet practice, and how they have spent the time of...

Apr 09, 20241 hr 15 min

Kennedy Nolan

Patrick Kennedy and Rachel Nolan are the directors of Kennedy Nolan, a Melbourne-based practice known for their approach to built form, contextual response and a close relationship with landscape. In this episode, Patrick, Rachel and Dave discussed: How they reject the negative associations around following design trends, and instead embrace the idea that their projects are reflective of their time and place, and will eventually date as tastes change. How having a strong workplace culture that e...

Mar 12, 20241 hr 15 min

MA+Co

Karen Alcock and Rachael McNally are from MA+Co, a 12-person Melbourne-based practice working on a mix of residential, multi-res and commercial projects. In this episode, Karen, Rachael and I discussed: How the studio has fostered strong long-term relationships with developers, and their insights on ways architects can play a bigger and more impactful role in the development team. Their approach to finding the balance between development budgets and the enjoyment of future occupants by concentra...

Feb 13, 20241 hr 4 min

Eldridge Anderson

Scott Eldridge and Jeremy Anderson are the directors of of Eldridge Anderson Architects, a 4-person residential practice based on Victoria's Surf Coast. In this episode, Scott, Jeremy and Dave discussed: Why they front-load so much effort into the sketch design stage of the design process, resolving much of the project details at this early stage and presenting a single, fully fleshed-out design idea to their clients. The benefits of slower, more mindful ways of practice like hand-drawing and ph...

Dec 19, 20231 hr 18 min

Retallack Thompson

Jemima Retallack and Mitchell Thompson are the directors of Retallack Thompson, a Sydney-based architecture practice seeking to create timeless and enduring architecture, interior and landscape design. In this episode, Jemima, Mitchell and Dave discussed: How to make the most of every project opportunity in the early years of practice, from realising that briefs and budgets will often expand and change from what clients present during the first meeting, to taking on smaller projects as a way to ...

Nov 14, 20231 hr 6 min

Katelin Butler of Architecture Media

Katelin Butler is the Editorial Director of Architecture Media, Australia's leading publisher for the built environment and the home of well-known titles such as Architecture Australia, Houses Magazine, Artichoke and architectureau.com . Before taking on the role of Editorial Director, Katelin was the Editor of Houses Magazine from 2011 to 2019, and established the highly successful Houses Awards program. In this episode, Katelin and I discussed: How the Architecture Media editors decide which p...

Oct 31, 20231 hr 10 min

Richards Stanisich

Jonathan Richards and Kirsten Stanisich are the directors of Richards Stanisich, a 20-person interior design and architecture practice based in Sydney. In this episode, Jonathan, Kirsten and Dave discussed: The journey of establishing the new Richards Stanisich brand after 15 years operating as SJB Interiors Sydney. The strategic challenge of designing a new brand that could convey a sense of experience, stability, maturity, and knowledge. The importance of a consistent and creative approach to ...

Oct 17, 20231 hr 14 min

Eastop Architects

Liam Eastop is the director of Eastop Architects, an architecture and interiors practice based in Melbourne. Eastop Architects was founded by Liam Eastop in 2017 following his extensive practice experience working on award winning residential, commercial & urban design projects. Liam graduated with a Master of Architecture from Monash University, receiving the ‘Roderick Macdonald Scholarship’ for design excellence and has since spent several years teaching and presenting lectures at both Mel...

Oct 03, 20231 hr 6 min

Lauren Li from Sisällä

Lauren Li is the director of Sisällä, a Melbourne-based interior design practice known for their colourful, playful and liveable approach to residential interiors. Lauren is also a design educator, running workshops, courses and an online community geared towards emerging interior designers. Lauren writes a monthly column for The Design Files, and has just released her first book, The New French Look, with Thames & Hudson. In this episode, Lauren and I discussed: Why Lauren believes having d...

Aug 29, 20231 hr 5 min

Wellard Architects

Huw Wellard is the director of Wellard Architects, a 4-person Melbourne-based practice best known for their award-winning homes, beach houses and holiday houses. In this episode, Huw and I discussed: How Wellard's recent rebranding journey has helped them transition from working on a high volume of tight inner-city terraces towards fewer but more substantial new builds, resulting in simpler project management, more time for the client relationship, and better quality enquiries. The strong relati...

Aug 15, 20231 hr 10 min

Architecture Architecture

Nick James and Michael Roper are the directors of Architecture Architecture, a 9-person Melbourne-based practice working on a mix of residential, education and social housing projects. In this episode, Nick, Michael and Dave discussed: How the studio transitioned from the early days of word-of-mouth enquiries, where building trust and confidence was key, to attracting clients through their built work and how that has allowed them to concentrate their messaging on themes of physical and psycholog...

Aug 01, 20231 hr

Shaun Lockyer

Shaun Lockyer is the director of Shaun Lockyer Architects, a Brisbane-based practice focused exclusively on high-end residential work. Founded in 2009, the studio has grown to over 20 employees, and has been published in every major Australian architecture publication. In this episode, Sean and I discussed: The difficult and often uncomfortable relationship architects have with wealth, status and commercial success. The psychology of high net worth residential clients, from their typical hobbies...

Jul 18, 20231 hr 19 min

Tribe Studio Architects

Hannah Tribe is the director of Tribe Studio Architects, a 20-year-old Sydney-based practice known for their playful and expressive approach to residential and community projects. In this episode, Hannah and I discussed: How she has designed her business to run efficiently and profitably, from a focus on gradual and sustainable growth to succession planning and delegation, and the hires she has made to help her focus her time on the studio's projects rather than administration. Hannah's insights...

Jul 04, 20231 hr 18 min

Pandolfini Architects

Dominic Pandolfini is the director of Pandolfini Architects, an 11-year-old Melbourne-based practice known for residential and commercial projects that are strong in form and unsparingly detailed. In this episode, Dominic and I discussed: The importance of making careful choices about photography, branding, and the kind of projects you put out into the world during the early years of the practice when marketing resources are scarce. Why Dom believes that short term marketing activities designed ...

Jun 20, 20231 hr 2 min

Listener Q&A

On this special Q&A episode, Dave answers architecture marketing and brand questions submitted by Office Talk listeners. Dave shares his point of view on questions like: What’s the best way an architecture practice or publication communicate what they stand for? What is the best startup marketing strategy? Are there any AI tools that architects should be aware of, or that would assist with marketing and social media? How long does a practice need to market before a consistent number of enqui...

Jun 06, 202346 min
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