What We Learned from “Secret Shopping” Your Graduate Programs
Dec 03, 2024•40 min
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Episode description
EAB’s Kena Wolf and Val Fox share insights from a secret shopping spree across the graduate schools at 50 universities to see how they stack up against one another and industry best practices in adult learner recruitment. They also share tips for institutional leaders on how to adopt a “testing and learning” culture that energizes enrollment growth without breaking the bank.
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