The Big Shift in University Fundraising

Lola Mauer from Ball State University and Daniel Burgner from George Washington University join EAB’s Mark Shreve to discuss why they’re glad that US News and World Report no longer includes the alumni giving metric in determining its college rankings. They also examine how their schools are adapting in response to the philanthropic behaviors of Gen Z and millennials. Lastly, they share top advice for other advancement professionals about adjustments they might consider to boost fundraising efforts today, and in the years ahead.