Survey Highlights What Matters Most to Adult Learners

EAB’s Beth Donaldson is joined by her colleague, Todd Heilman, to review findings from a new EAB survey of nearly 4,000 adult learners. The two review what we learned about the motivations and preferences of adult learners, and about how they research programs and colleges they might attend. The survey findings offer a wealth of information for universities on how to find, engage, and enroll these students. Todd and Beth urge university leaders to make their school website more helpful to adult learners. They also advise leaders to ensure they offer adult students maximum flexibility in course modalities and to highlight scholarship and financial aid opportunities that will make returning to college more affordable.