How to Turn Your Website into an Enrollment Engine
Aug 13, 2024•37 min
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Episode description
EAB’s Sean Tivnan and JP LaFors discuss how new college search behaviors are forcing university websites to evolve. The two share tips for connecting and engaging with Gen Z “stealth shoppers” who are heavily influenced by your institution’s digital presence. Tips include quick fixes and more comprehensive strategies to improve your site’s navigation and information architecture.
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