How to Manage a PR Crisis

EAB’s Angela Street is joined by DC-based PR professional Stacy Skelly from The Reis Group, for a conversation on managing PR during a crisis. The two discuss how to prepare a crisis communications plan before disaster strikes, how to communicate with key audiences, and pitfalls to avoid in the heat of the moment. They also discuss ways to overcome challenges common within the university setting, that can make it difficult to reach consensus when developing messages for public consumption.