How to Engage “Stealth Shoppers”

EAB’s Michelle DiMenna and Emily Upton discuss the growing “stealth shopping” phenomenon that is forcing colleges to change how they recruit and engage prospective students. Michelle and Emily identify the best ways to connect with stealth shoppers early in their college search by optimizing your website for recruitment, refining your social media strategy, and by enlisting faculty in the effort to make meaningful connections with potential applicants.