How Penn State Fundraisers Shifted Strategy in 2020

EAB’s Jeff Martin is joined by Penn State University Vice President of Development and Alumni Relations Richard Bundy. The two talk about the state of university fundraising and key takeaways from EAB’s latest survey of college fundraising professionals. Mr. Bundy provides insight into how his team shifted strategy and tactics to adapt to an entirely virtual fundraising environment. Finally, the two share tips for managing fundraising teams and gift proposals both today and in the months ahead as we emerge from the pandemic.