How ‘Greenlight Match’ is Flipping the Script on College Admissions

EAB recently acquired Concourse Global and announced an expansion of the Greenlight Match program the two companies have been collaborating on for the past year. Greenlight Match flips the script on the traditional college application process by enabling underserved students to connect with and receive offers of admission and financial aid from participating local colleges—without completing a formal application. This process typically provides these students multiple offers early in the college application process, which boosts their confidence and helps them plan their finances. Concourse founder Joe Morrison joins EAB’s Jonathan April to discuss this new phase of their work.