Better CRM Tools Key to Reversing Enrollment Declines at CCs

EAB’s Tara Zirkel and Mike Saxvick examine systemic weaknesses within the admissions practices at two-year institutions that allow far too many prospective students to fall through the cracks. They urge listeners to begin cataloging all the “side doors” through which prospective students inquire about your school and then capture those disparate data points into a unified CRM and student retention platform. Doing so helps short-staffed admissions team streamline subsequent communication efforts to convert more inquiries into applicants and more applicants into successful, engaged students.