89. Matt Marcotte's Book, Built on Belief: Why Cultures of Commitment Are the Competitive Advantage

In this episode of OFFBounds, Paula Macaggi sits down in New York with retail veteran and professor Matt Marcotte to celebrate the launch of his new book Built on Belief: Why Cultures of Commitment Are the Competitive Advantage. Drawing on three decades of leadership at Apple, Gap, Tori Burch, Bergdorf Goodman, and Salesforce, Matt shares why employees should be seen as a company’s most important customers, the difference between compliance and commitment, and why profit should be viewed as the reward for doing the right thing. This conversation is a masterclass in leadership, culture, and building brands that inspire from the inside out.

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