84. Grendene's CDO, Jessica Alsing: “Authenticity and community will always beat the playbook.”

In this episode of OFFBounds, Paula Macaggi sits down with Jessica Alsing, Chief Digital Officer at Grendene Global Brands — the powerhouse behind Melissa, Ipanema, and Rider. Jessica shares how she helped Melissa achieve 12x growth in the U.S., why storytelling and community are essential to building authentic global brands, and the leadership lessons she’s carried from her time at Gap, West Elm, and Crocs. From Melissa’s cult following and iconic collaborations to its sustainable closed-loop manufacturing in Brazil, this conversation is packed with insights on scaling beloved brands, navigating new markets, and leading with curiosity.

Jessica will be on stage at Shoptalk Fall in Chicago and you can join us by getting your ticket here: https://fall.shoptalk.com/tickets