48. Trends | Premiumization: What-Shein-Can’t-Do
Dec 10, 2024•18 min•Ep. 48
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Episode description
In this episode of OFFBounds, Paula Macaggi dives into the growing trend of premiumization with retail expert Jack Stratten. Together, they explore how brands like Zara, H&M, and Wegmans are elevating their offerings through immersive store designs, curated products, and enhanced customer experiences to compete with ultra-fast fashion giants like Shein and Temu. Discover why premiumization is redefining the retail landscape across industries and what it means for the future of shopping.
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Sponsored by VTEX
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