47. Carrefour Links' MD, Emmanuel Malkor: "It's a way to create a more data-driven ecosystem"
Dec 03, 2024•34 min•Ep. 47
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
In this episode of OFFBounds, Emmanuel Malkor, Managing Director of Carrefour Links, shares how this innovative division is transforming retail through advanced data collaboration. Discover how Carrefour centralized its data from eight countries into a unified platform, enabling smarter decision-making and empowering suppliers with actionable insights. Malkor explains Carrefour Links’ shift to focus exclusively on data collaboration while retail media operations are now managed by Unlimitail, a joint venture with Publicis. From optimizing operations to real-world examples like Procter & Gamble’s success in Romania, this episode dives deep into the future of retail innovation and collaboration.
----
Sponsored by VTEX
For the best experience, listen in Metacast app for iOS or Android