Happy Monday Funday, friends. I'm hopping into your pod feed today to share two exciting announcements— #1 Off the Grid has a new theme song!! It's cool. It's catchy. It's by the amazing Melissa Kaitlyn Carter . You're gonna love it. 🎶 #2 The Refresh is officially happening again in August, and registration is now open! 🌈 The Refresh already passed, but don't worry because now you can join The Interweb — our affordable, annual membership for creatives, artists & business owners, who want t...
Jun 26, 2023•6 min
When was the last time you took intentional time away from your business to work on it, rather than in it? Recently? Not so recently? Either way, it might be time to plan a solo business retreat! In this episode, I’m joined by Maggie Gentry , a thought partner to coaches & creative entrepreneurs looking to intentionally scale with a focus on marketing operations. She's shares her four-step process for planning a solo business retreat . We also chat about— How to get comfortable with uncertai...
Jun 21, 2023•47 min•Season 2Ep. 35
At long last… it’s our episode on the best marketing practices for your Human Design! Today I’m joined by Arianna Maag , a Human Design coach who works with individuals who are ready to stop questioning themselves and live in alignment with who they are and have always been. This one’s a super generous, free workshop in personalizing your marketing practices. So pull up your Human Design chart , locate your type, then tune in to this episode to learn— How to grow your audience, nurture your comm...
Jun 14, 2023•57 min•Season 2Ep. 34
Today on the podcast, I’m talking to Natalie Ross about what to do you do when you’ve built a successful business on Instagram … but it turns out that social media is wrecking your life. Natalie is the cofounder of Earth Speak , a podcast and membership collective she co-created to bring intuition into everyday life. She grew Earth Speak to over six figures in annual revenue, 37,000 Instagram followers, and millions of podcast downloads… then decided to step back from social media and pivot the ...
Jun 07, 2023•46 min•Season 2Ep. 33
What would happen if you unfollowed everyone on Instagram? And what feelings come up when you think about it? In this episode, I have a fun and insightful conversation about doing just that with Melissa Word . Melissa is an artist, dancer, writer, and somatic facilitator. Together, we talk about how social media experiments have affected her digital and creative habits. Tune in to hear more about: How unfollowing everyone created an intentional Instagram experience for Melissa How much codepende...
May 31, 2023•44 min•Season 2Ep. 32
Hold on to your bucket hats, my friends. Because today we’re talking all things social media, retail and product-based business with Janine Mulone! Janine is an indie retail advisor, the founder of Feel Good Retail , and the host of Retail For The Rest Of Us. Tune in to hear us discuss how social media has rapidly shifted for retailers and why chasing the algorithm might be the worst sales strategy in your playbook. We also get into— Whether or not social media currently provides meaningful traf...
May 24, 2023•48 min•Season 2Ep. 31
Today I’m welcoming business designer and networking expert Michelle Warner to the podcast to teach us all about relationship marketing! With an MBA from one of the world’s top business schools and 15+ years experience growing small businesses, Michelle designs tiny companies that are built to last. She’s also the creator of Networking That Pays, the introvert-friendly connection system that brings in reliable leads, consistent referrals and meaningful connections for your business - in 5 minute...
May 17, 2023•47 min•Season 2Ep. 30
Let’s give you that break you deserve, babe! In this episode, I share why I’ve decided to take a 3-week break from my business this summer. Then I walk you through my 5-step process for planning your own summer sabbatical. Tune in to hear more about: What is a sabbatical? 🌴 Why might you want to take one? ☁️ Your 5-step plan for taking a sabbatical! ✋ If you’re craving rest, release or peace, this episode is for you! And rest assured, it’s not too late to take a sabbatical THIS summer. This epi...
May 10, 2023•44 min•Season 2Ep. 29
Welcome back to season two of Off the Grid! This week I’ve got a thot take (that's a thoughtful hot take) of an episode for all our newsletter writers out there. By popular request, I’m exploring the rise of Substack. And I’m asking whether this newsletter/podcast/threads/notes platform is good for small businesses or bad for them. I’m also helping you answer the question, Is Substack right for me? Tune in to hear more about: The pros of Substack The promises Substack makes to its creators Wheth...
May 03, 2023•39 min•Season 2Ep. 28
Hey hey babes — this week we're welcoming my friend & collaborator, grace allerdice , back to the pod for a conversation at the intersection of creative practice and self-employment. Grace and I have a chat about what's been happening in our businesses lately, then discuss what it means to be a creator-led business, how constraints help our creativity flourish, and why we want to make less content, not more. Join us for a friendly chat between two business BFFs, then click here to get on the...
Apr 26, 2023•56 min•Season 2Ep. 27
Today I’m welcoming Christy Harrison MPH, RD, CEDS to the pod to talk about how social media platforms have lead to mass misinformation being spread online — and why that’s harmful to all of us, whether we think we fall prey to it or not. Together, we talk about the parallels between wellness culture and social media culture, how misinformation spreads online, and the way that social media weakens our inner authority. We also get into our personal and business relationships to social media, and ...
Apr 19, 2023•49 min•Season 2Ep. 26
Welcome back, babes! Today I am excited to have our first guest of the season, SEO expert Emily Gertenbach . Together, we talk about Search Engine Optimization — what it is, how it works, and how you can make it work for your business in a mindful way. We also get into what it means that search engines are implementing more AI. And we have a candid chat about data privacy online. Tune in to hear more about: SEO for beginners & pros Emily’s 3-step process for optimizing your site Demystifying...
Apr 12, 2023•48 min•Season 2Ep. 25
I’m a firm believer in transparency around the way my business (and this podcast) makes money. So in today’s episode, I’m opening up the books to give you the cold, hard / warm, soft facts of how much money I’ve made from this show and exactly how I’ve made it. If you've ever wanted a peek behind the scenes of Off the Grid strategy, you'll definitely want to tune in & hear: How I’ve grown the Off the Grid audience Real dollar amounts & download stats for the pod Which offerings make the ...
Apr 05, 2023•40 min•Season 2Ep. 24
Sometimes, we learn through trial and error, babes. Last season I was optimistic about what Pinterest could do for my small business. So I invested a little time, a lot of effort, and a few thousand dollars into pins on the platform. But after giving it a go… I have some new thoughts. Tune in for my freshest take on the effectiveness of Pinterest as a small business marketing strategy, including: The data from my personal experience with paid Pinterest ads How Pinterest is morphing into a social...
Mar 29, 2023•23 min•Season 2Ep. 23
This week we’re taking on everybody’s favorite marketing strategy and we’re not holding back! If you’re an online business owner, you’re probably familiar with content marketing. It’s everywhere, and we get it…sometimes it’s effective. But also…is it really? In this episode, I unpack ten reasons content marketing isn’t all it’s cracked up to be and I share lots of ideas for what you can do instead. Tune in to hear more about: What content marketing is & why people love it How content marketi...
Mar 22, 2023•30 min•Season 2Ep. 22
Welcome to season two of Off the Grid! To kick things off, this week we’re diving into the emotional depths of breaking ties with social media. Turns out, it’s a process. Tune in to hear more about: The stages of grieving that come before the stages of leaving Our 5 stages of leaving: burn out, content creation, return to human pace, loving it + relationship renewal The magic that can happen when the space currently filled with social media is free again My personal experience of loneliness sett...
Mar 15, 2023•39 min•Season 2Ep. 21
How can we release ourselves from the outer forces, inner voices, and productivity gurus driving us toward more-more-more? And when we do choose another path, how do we set up our work so that we actually bring our dreams to life — without getting lost in ambiguity, confusion or overwhelm? In this episode, I’m joined by grace allerdice, my friend, mentor + co-teacher of our upcoming course Living Systems . Together we discuss how we live + work in alignment with our internal rhythms, energetic c...
Jan 30, 2023•58 min•Season 1Ep. 20
What does leaving social media look like when you’re used to using it for collaboration & business growth? And is it really possible for coaches and service providers to find new clients offline? In this episode, I’m joined by D’Ana Joi , a coach for multi-passionate creatives. Together we discuss our journeys leaving Instagram and embracing more aligned ways of creating community and growing our businesses. We dive deep into: The fears that come up when you think about leaving social media ...
Oct 26, 2022•54 min•Season 1Ep. 19
The season one finale is here! In this episode, Amelia answers more of your questions about leaving social media & wraps up the first season of Off the Grid. Tune in to hear her respond to Qs like— What are your daily log-on & log-off procedures? Does your Human Design impact your relationship with social media? How can I get support when I like to have control? How do you launch a business without social media? Links & resources— 👋 Ready to get your business off social media? Downl...
Aug 10, 2022•40 min•Season 1Ep. 18
The moment has finally arrived! In this two-part episode, Amelia answers your questions about leaving social media. Tune in to hear her respond to Qs like— How do you deal with the FOMO of being off socials? What do I do if I ghosted my social media followers? Are things like Pinterest and LinkedIn social media? Are there points where it makes sense for a business to leave social media? Get your Qs answered then check back next week for part two! ✌️ Links & resources— 👋 Ready to get your bu...
Aug 03, 2022•37 min•Season 1Ep. 17
We’re back behind-the-scenes, babe! In this episode, Amelia revisits Softer Sounds’ top ten marketing practices to update us on what’s going great & what’s not working anymore. Tune in to hear about— The difference between marketing and sales Shifting your marketing focus from growth to nurturing How direct sales, SEO, online communities, lead magnets, free workshops, paid ads & podcasts are working for Softer Sounds Why we quit Pinterest ads (…for now) Then, please share this episode wi...
Jul 27, 2022•47 min•Season 1Ep. 16
We all know social media makes us feel bad sometimes…but is something more problematic happening on these platforms? 🌪 In this episode, Vickie Curtis, writer of The Social Dilemma , joins Amelia to talk about how social media algorithms cloud the truth and misdirect our attention, with devastating effects for our global communities. Together, they discuss— What the attention economy is and how it impacts our lives 🧠 Why Vickie wrote The Social Dilemma & how it changed her social media habi...
Jul 20, 2022•42 min•Season 1Ep. 15
We’re all about leaving social media, but we know that’s not the right choice for everyone! 😬 So in this episode, Taylor Elyse Morrison of Inner Workout joins Amelia to talk about how she approaches social media mindfully, why she developed the Instead deck for scrolling less, and how she takes care of herself and her business while posting & engaging on social media. Together, they discuss— Taylor’s social media journey & what her Instagram experience feels like ❤️🩹 How Taylor differ...
Jul 13, 2022•40 min•Season 1Ep. 14
How can we handle the feelings that arise when we’re on social media? And what happens to our bodies when we log off temporarily or for good? 🤯 In this episode, Elle Bower Johnston joins Amelia to talk about how social media impacts our nervous systems and our lives. Together, they discuss— How our bodies felt when we were on social media & how they told us to leave 📣 Nervous system 101 💓 How to handle the panic and the peace that comes when you leave social media 😅 PLUS Elle’s advice fo...
Jul 06, 2022•41 min•Season 1Ep. 13
Let’s give you that break you deserve, babe! In this episode, Amelia shares her 5-step process for planning a summer sabbatical. Listen in as she invites you to consider— What is a sabbatical? 🌴 Why might you want to take one? ☁️ Your 5-step plan for taking a sabbatical! ✋ If you’re craving rest, release or peace, this episode is for you! And rest assured, it’s not too late to take a sabbatical THIS summer. This episode is a whole workshop in less than 60 minutes. So just tune in, follow the 5-...
Jun 01, 2022•52 min•Season 1Ep. 12
Have you ever felt confused, overwhelmed, or lost in business? A system might be the answer to all your problems! 🤯 In this episode, Patty Ryan Lee of The Fiery Well joins Amelia to talk about business systems, SOPs & the good kind of audits. Together, they discuss— What business systems are & why they make your life way easier 😎 How to create your first SOP (aka Standard Operating Procedure or, as we like to think of it, Streamlined Opportunity for Play) 🌈 How to audit your existing ...
May 25, 2022•53 min•Season 1Ep. 11
Searching for a marketing channel for easy, long-term business growth? In this episode, Brooke Basso of Embody Socials joins Amelia to talk about how Pinterest connects you with your ideal clients, boosts the longevity of your content, and drives traffic toward your offerings. 😎 Together, they discuss— Pinterest as a growth tool & what types of businesses thrive on the platform How to get started on Pinterest & best practices for successful pins Ads & how to make the most of your bu...
May 18, 2022•1 hr 2 min•Season 1Ep. 10
Wondering how your podcast can be a creative outlet and bring you new clients? In this episode, Chelsea Riffe of In My Non-Expert Opinion joins Amelia to talk about how her podcast integrates storytelling and sales. Together, they discuss— Why Chelsea launched In My Non-Expert Opinion 🎙 How her podcast helps her sell courses & coaching 👩🏼🏫 When she uses social media for her business (& when she doesn’t) 🤳 Tune in for an open & honest convo between two business owners podcasting...
May 11, 2022•45 min•Season 1Ep. 9
Let’s make our marketing slower and more sustainable! In this episode, Amelia breaks down her 3 fave things about podcasting for small businesses, exploring how— Podcasting is embodied 🧘♀️ Podcasting helps us slow down 🐌 Podcasting invites us to get support 💞 She also explains why podcasting is her favorite sustainable marketing strategy and shares some precious gems of wisdom from her clients at Softer Sounds. Links & resources— 👋 Ready to get your business off social media? Download y...
May 04, 2022•33 min•Season 1Ep. 8
Want a peek behind-the-scenes at Softer Sounds? In this episode, Amelia opens up our metaphorical doors and walks you through 10 ways we grow our audience & market our business. Here's what we get into— Using the tools in the Leaving Social Media Toolkit Pitching & direct sales via email Creating SEO-optimized blog posts Joining cool online communities Growing your email list with free, lead magnets Using Pinterest to drive traffic to your business Offering free workshops Placing paid ad...
Apr 27, 2022•42 min•Season 1Ep. 7
