033 - MANUALLY FIRST THEN AUTOMATE

Do it manually first, then Auto. So as a non-technical founder, I thought that the first thing you should do is write some code and build some software to do the things that you want to do. I couldn't have been more wrong. The best way to get started with a product is to build it manually first and then to automate it.

Because by doing it manually, you learn where the gaps are, where the problems are, and which bits you need to focus on to get it right. A great example of this is in one of my businesses, we're building a personalised newsfeed based on a business, right? So you give us your business, industry and sector alongside some keywords, and we generate a personalised news list.