005 - IT'S BETTER TO KEEP CUSTOMERS THAN GET NEW ONES

In December of 2022 I released a list of 100 lessons I'd learnt the hard way operating as a CEO & CFO across multiple ventures from startups to scale ups to SME's. I had more than a million impressions on that post, thousands of comments and re-shares and many messages asking me to expand on these points. I'll be releasing a new episode every day for 100 days touching a little further on the headlines. Only a minute or two a day, and at the end you'll know my full list!