The Creative Director’s Playbook: How to Balance Art, Commerce, and Sanity - Greg Kramer

Greg Kramer is the Creative Director of https://www.partisanadvertising.co.nz/

Chapters

00:00 The Genesis of a Designer's Journey

03:08 The Evolution of Graphic Design

06:14 Understanding Logos and Branding

09:06 The Nature of Creativity and Critique

12:11 The Value of Experience in Design

15:26 Pricing and Perception in Design

18:26 Client Relationships and Expectations

23:07 The Value of Creative Work

25:20 Navigating Client Relationships

29:47 Perceptions of Value in Design

33:19 Defining High-Value Services

37:12 The Role of Project Management in Design

40:07 The Importance of Branding

46:20 Staying Inspired in Creative Work