¶ Empowering Jamaican Entrepreneurial Journey
This is Nutmeg Nation .
For those of the Caribbean or other parts of the world that are listening , I'm Carlene and this is Nutmeg Nation . I have with me Grace Cameron , creator of Jamaican Eats . You know feeling the vibe already Not necessarily , but we're creating a vibe , right . Right , I'm creating a conversation about something important you know and hopefully you'll check .
You'll check out the magazine or subscribe or go online and see what the magazine is all about , cause it's come a long way , like I started the magazine when I was in high school , so I mean 2006 . Oh , 2006 .
Yeah , cause I , oh cause , when you're talking talking about timeframe going back , okay , so I was in my third year of university and started the magazine . Yeah , cause I , oh cause , when you're talking talking about timeframe going back , okay , so I was in my third year of university and started the magazine .
The one thing that I can relate as someone who likes to write I always was a writer too , not necessarily stories , but poems .
That was my thing . I would wake up at night .
Yeah . And so my sister said to me years ago I should have listened to her at that time . I should have started . I always I wanted to be a journalist . I changed my mind when I graduated from English and I was like this has been a hard industry to work in because journalism has changed . It's not the same anymore . I graduated in 2000 .
And so when I heard you talk about writing and even getting into Ryerson you got into one of the hardest programs I did . The journalism program is very competitive . And even getting into Ryerson , you got into one of the hardest programs I did . Yes , ryerson's journalism program is very competitive . You know what I mean .
And so I remember submitting my portfolio and I'm like I dropped it in the box . Grace , you should have seen the amount of portfolios in that box and my chances of getting in seemed pretty slim at that point because of the competition . But obviously it's amazing that you went there you know what I mean and have that experience and here we are now .
So but you know what ? I never doubted that I could . It never entered my mind to think that I couldn't . I knew this is what I wanted to do . I applied to Ryerson in the way that I applied to Carleton , their Carleton in Ottawa , their program as well as Western , as well as York , and so on . I got accepted at all of them .
But I knew Ryerson was where I wanted to be , you know , and it never . Nobody told me that I couldn't do it , because I grew up being told that I could . You know , I'm grateful that I was fortunate enough to be raised in a community of people who told me that I could and who believed in me .
So there was nothing that told me that I couldn't or wouldn't .
You know , yeah , and that goes a long way when you talk about where you're going and where you're coming from and you had the support from time I can hear it in your voice there was no stopping you . You know we're talking about Jamaica and Jamaican people and as a culture and as a group , and if you have support of your community , it goes a long way .
That means that everything yes , it is when the going gets tough , like and you have the support and you have the push . It's a lot harder when you don't have support . That so like we all need a little push from our like if it's not our family , our friends .
Absolutely . You know , and I have to say , even when I started Jamaican Eats , there were many people , or some people , who were not supportive .
I remember being told that there was a certain group of people , after the first edition came out , who were taking bets amongst themselves whether or not there would even be a second edition , because they didn't believe and there were many naysayers . But what I chose to focus on was I chose to imagine the ring of people who believe in me .
I chose to envision that as people , those people surrounding me , and focus on them . You know , I had people who believed in me , so who was I not to believe in myself ?
I'm wondering , like is like your parents . What did they do Like your mom ? Like your parents , were they writing in the family .
Yeah , I didn't grow up with my parents Like a lot of Jamaicans .
My parents actually went to the UK when I was very young , so my father left Jamaica when I was a year old and my mother left when I was two , and so I grew up with my grandmother , my maternal grandmother , and then surrounding me I had my paternal grandparents , along with all the godmothers and godfathers .
You know , in the English speaking Caribbean you have godmothers and godfathers , so I had all of those people surrounding me and their families , you know . So while my parents , my biological parents , weren't there , I had many people who mothered me and fathered me , so to speak , and I'm
¶ Celebrating Caribbean Culture and Resilience
grateful . I think I got the best of it .
I hear it in your story , like you have , the conviction is in your voice and in your stories and and I think the one thing I can get from everything that you said , it's it's like even when there were challenges along the way , you still had the support , and nothing in life gets handed to us .
You know , like not everyone has that perfect story , but I think it's the journey . Like they say , as a writer , the journey of a thousand miles begins with a single step , absolutely .
And when you fall you get up . You may stay down for a while , just don't stay there . But again , I tell you , even just with the magazine , just with readers and some people , what they've done to keep me going .
You know , I had , for example , one reader in Westmoreland in the western part of Jamaica she's now deceased who did everything and anything to help me to keep moving , and there are many of those people along the way .
So I am grateful for that and my mission , again the thought , is that through doing and continuing this magazine , as well as the Caribbean themed events in Toronto , by elevating and celebrating who we are , I am paying them back . In some ways , I'm paying homage to all of that and expressing my gratitude , and also to leave a legacy .
That is positive , you know , but also , when you live abroad , to also express yourself and share your stories in ways for other people of your culture who are constantly being told or given negative stories about who we are , you know , and also to show people .
My aim is not to show people to like us , because that's whatever , but to put out again our stories as to who we are , you know , and invite people to be a part of it if they want to , but we control the narrative , not somebody else , because you're nobody if you do not control your own narrative else , because you're nobody if you do not control your own
narrative .
Yeah , I hear like the passion there , like the narrative and the story and controlling the narrative . And I think , as I look through everything , even when I looked through it before , it's like the images and the stories and the recipes .
And I'm excited that I ordered a magazine a few issues so I could see for myself , because , like you said , in the traditional sense of the word , I think there's something to be said for having a magazine in your hand versus the digital copy For me , as someone who's an avid reader back then , I read a lot of books , I read magazines myself .
I prefer the physical copy to look at it and have something to look back on . I'm like , oh my gosh , you know what I mean . You go back and read it again . No-transcript , in that way , like you said , when you're talking about changing the narrative and not necessarily okay .
So when I say this , changing the narrative , not necessarily changing the narrative , but creating your story from your community , but also going with the times , using the tools that are available today because the digital magazine is absolutely available , so people can choose to order digital copies instead of the paper copies .
It's just that most people want the paper copies , but the digital magazine is very much available . And also , again , although this is so geographic specific , again in Toronto , people across Toronto can experience a living magazine , so to speak , when they come to these events . You know so .
For example , labor Day weekend , september 1 , I will be doing another event Caribbean Street Food Festival the first time since 2019 , I'm bringing it back . It's going to be at Stacked Market . I mentioned that because at that event it's , yes , you will have the food , because food brings people . But we're also going to be having the dominoes and the Ludo games .
But we're also going to be the last time that we did it . We did something we call the amazing race , caribbean style .
And what's that Tell me about the amazing race ?
Just think of the amazing race .
Oh , right , right , right .
So we had people run around and they had to skip . They had to skip , they had to do hopscotch , they had to answer questions about history and the culture of the Caribbean and then you know , the top three got prizes .
So again it's telling our stories without saying to people come here , I'm educating you and again it's showing to maybe people of Jamaican and Caribbean descent who have grown up here , who might feel a way sometimes about who they are , that this is who we are you know I mean I mean as as a culture , as someone who's I've lived here most of my life Jamaica
day or even the Caribbean culture as a whole , like now , bringing carnival brings people together .
They get to celebrate with food , music , dance , everything . But even Jamaica Day it's changed a lot . You know we talk about the history of the magazine , but even as a people and a culture , I remember being a kid and going to Kitty's Carnival and you know a lot of Jamaican stores were at Dufferin and Caledonia .
We were there and like , look back now because even little Jamaica has changed . You know what I mean , like as an area , it's so disappointing .
Karleen , there are lots of opportunities in these changes . You know , it's to look and see maybe the silver linings and grab those and write them for whatever they're worth . Changes can be challenging , but the thing is , if you know who you are , that's your core and one of the things I did mention . I remember going to high school here in Toronto .
I didn't always feel good about being Jamaican because the stories I was fed and the media portrayal for me was so negative . It took going back there to understand and to see and appreciate who we are , and that's one of the reasons why it's so important for me . Again , I'm not telling anybody how to be .
I am simply , in my mind and my way , elevating and celebrating who we are .
People can take from it what they will and just like how we started the conversation regarding the hurricanes life will always bring hurricanes in so many different ways , but as a people , we have fallen and we have gotten back up , and let me just say , in the case of Jamaica and Trinidad , then we make music to some of these adversities and these things that we
go through you know , yeah , so many , so much talent in the Caribbean .
the resilience , yes , yes , yes , those are so much to be , celebrated . I mean , yeah , we were talking about the hurricane and you know there's . It's obviously devastating what happened .
As I reflect on that , it's hard to see you know the devastation and all the ruin , but I think it's important to know that there are a lot of Grenadians and people from the Caribbean all over the world willing to help in any way that they can to bring community back . It will take some time , obviously , but all it takes is one person to start .
We've been there , yeah .
As Caribbean people , and particularly Afro-descended Caribbean people . We have been there , yeah yeah , and we have bounced back . What we need to remember is our sense of community and who we are , and to help our brothers and sisters and celebrate who we are in ways that are positive . We've been there . That's been our history .
This side of the world , our history didn't start that way , because we have a rich , deep culture as Afro-descended people on the other side , but on this side we've been through that . We've been here .
Yeah , you said we have a history . We have a history of slavery all over the Caribbean and the reason , the history of slavery that has brought us to where we are now and I think when slavery was abolished , celebrated with carnival , and that's what I've learned through some of my learning through Grenada .
You know what I've learned through some of my learning through Grenada . You know what I mean , and I don't know what the history is in Jamaica when it comes to that .
The way that I would put it . Slavery is not our history . It's just a part of things , and we responded in a way that we got rid of the oppressors and we fought back in many different ways . There's so many stories that have never been told , that have died with hope . I think even of Haiti In 1804 , haiti kicked out the French . That's amazing .
Yes , I know . Haiti has suffered because the West has bled Haiti dry , because they had to pay these Europeans and Americans whatever for their freedom . So it's not like Haiti was a poor country and the people are just whatever . They were devastated in that way , but they didn't remember .
We didn't just sit back and remain enslaved , because I don't know about you , I don't come from slave people . I come from Afro-descended people who were enslaved , and that's a big difference that I made .
We didn't just stay there and we have grown to the point where look , in many places Caribbean people , not just Jamaican people we are shining in amazing ways , despite everything .
We are amazing , of course , if you look back in time until now , we've done a lot . You know there's a lot of prominent names . We can go down the list right . Everyone has a very interesting story .
It took your grandmother and your godmothers and the community to create , to help become who you are as a person , to share your story and other people's story , because , yeah , if someone can't tell their story , they need someone to help them create that story or share that story if they're willing .
And so it's important that you have established the community together that way . It's a beautiful thing and thanks for sharing your story . Yes , yes , yes , look forward to that Labor Day event .
It will be on Eventbrite and it's called Caribbean Street Food Festival . Should anybody look now , they would get probably information from the 2019 event that we did , but certainly 2024, . Within a week or two on Eventbrite and on social , we will have information about the 2024 Caribbean Street Food Festival at Stacked Market .
Stacked Market is at Bathurst and Frum Right great area , so it's in Toronto . Stacked Market has become known as a place to have events and so it's going to be there . We will , as we have had in many other events . We'll have contests , we'll have the DJ , we will have so many different things . We are even teaming up with Caribbean Tales Film Festival .
Their theme for this year is reconnecting with your past , meaning reconnecting with your roots in the Caribbean , and we're going to have some fun with that as well , so stay tuned .
Yes , and I will share with those in my community as well . And Jamaican Eats you're on Facebook . Are you also on Instagram ? Yes , so on Facebook , both Jamaican Eats you're on Facebook .
Are you also on Instagram ? Yes , so on Facebook , both Jamaican Eats Facebook page and group , and then on Instagram it's Jamaican Eats magazine . So same thing , but magazine added to the Facebook . Yeah , okay , the magazines are available , by the way , on Amazon . Oh great , the first edition for 2024 is just about ready .
I'll get it from the printer within a couple of days .
I'm excited , I'm going to get my first issue . You have a new follower , so I just followed . Thank you so much . Yeah , thank you so much , grace , for being a guest and you know how you say the community .
If it wasn't for my friend Liv , I wouldn't have met you , so I have to thank her , and so it's interesting like just networking with people and how one person leads you to another planet and just the things that can happen because of it .
Yeah , it's like one ant cannot move a mountain , but you get a million ants together and they can move that darn mountains
¶ Unity in Caribbean Diversity
. And I think , as Caribbean people , and particularly as Afro-descended Caribbean people , we need to have that mindset of how do we work together and to remember it's about unity , not uniformity , so we don't all have to be the same . We can have our great differences , and that's fine , because we wouldn't be human beings , but we have to be strategic .
It's about unity , not uniformity .
Yes , you know the Caribbean culture and you know not magnation . I created it for Grenadians and also the Caribbean culture and people around the world , to share stories and educate those who don't know about , and now we'll have to have you in the edition of the magazine that comes out after this one .
So we'll talk about that For sure .
Thank you so much . I'm Carleen , and thank you , grace , for being so patient . I honestly , truly know .
Right , I really appreciate it . I appreciate the opportunity . Thank you for listening to Nutmeg Nation with Carleen Humphrey .