Why Jodie Ditched Shift Work to Build a Business That Works for Her

Today, I’m joined by the legendary Jodie Eade — aka The No BS Business Coach — a Queensland-based nurse, ex-midwife, and six-figure massage business owner turned systems-savvy business coach for service providers.

Her journey? It's wild.

From raising kids and pausing her career for family, to being frustrated with AHPRA (more than once), to rebuilding her nursing credentials from scratch in her fifties... and still deciding to create a nurse-led business on her own terms? Iconic.

We talk about:

🔁 Starting nursing twice and what it’s like to return to the profession later in life

💼 Why she left her six-figure massage business and what COVID had to do with it

🎯 How she leveraged her past experience in retail, midwifery, sales, and business development to create a brand-new business

🧠 The mindset shifts required to go from charging $150/hour to selling premium coaching offers

✨ Building a business with freedom, not just more work

📉 Why digital marketing courses are often a trap (and what to do instead)

🛠️ The backend systems every service-based business owner needs to thrive

💸 How she made $10K while working full-time as a nurse — without a big following, website, or fancy tech

This one is raw, real, and ridiculously inspiring — especially if you’ve ever said: “I’m too old to start a business” or “I don’t even know what my niche would be.”

Spoiler: your life experience is your niche. And Jodie proves it.

• Instagram: @nobs_businesscoach_jody
• Grab her freebie: 8 Steps to Making Bank in Your Business – for service-based business owners ready to stop leaving money on the table

• “I knew I couldn’t go back to building someone else’s dream — it was time to build mine.”
• “Business isn’t about hustle; it’s about systems.”
• “If you’ve ever sold a service for $150/hour, you’re undercharging. Massively.”
• “I want to go to Grandparents’ Day without begging my boss for a day off — that’s my why.”

You don’t need a new certificate. You don’t need to quit your job tomorrow. You do need a clear plan, support, and the courage to bet on yourself — like Jodie did.

If you’re feeling inspired, don’t let that fire go out.

Here’s what to do next:

Book a Fit Check Call to apply for the next NPA cohort and start building your profitable nurse-led business today.