Will Guidara: How Cognac solved a major problem at the world’s #1 restaurant
Episode description
Most restaurants have a major problem.
Paying the bill.
Give the bill too early, and the customer feels rushed. Too late, and they feel ignored.
To solve this problem (and many more), Will Guidara turned to behavioural science.
And his solution helped his restaurant become the world’s best.
---
Listen to the bonus episode: https://nudge.kit.com/aeea58886f
Will’s book Unreasonable Hospitality: https://amzn.to/4tPrMl8
Will’s new book The Field Guide: https://amzn.to/3Orq1u0
Will’s newsletter, Pre-Meal: https://www.unreasonablehospitality.com/premeal
Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults
Join 10,728 readers of my newsletter: https://www.nudgepodcast.com/mailing-list
Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/
---
Today’s sources:
Kahneman, D., Fredrickson, B. L., Schreiber, C. A., & Redelmeier, D. A. (1993). When more pain is preferred to less: Adding a better end. Psychological Science, 4(6), 401–405.
Shotton, R. (2023). The illusion of choice: 16½ psychological biases that influence what we buy. Harriman House.
Strohmetz, D. B., Rind, B., Fisher, R., & Lynn, M. (2002). Sweetening the till: The use of candy to increase restaurant tipping. Journal of Applied Social Psychology, 32(2), 300–309.