Rory Sutherland on Drink Driving, Five Guys and the Tube Map
Jul 15, 2024•26 min•Ep. 191
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Episode description
In today’s episode of Nudge, Rory Sutherland explains how to
Sell a £500 hoover
Make a flight delay pleasurable
Improve the London Tube map
Persuade more effectively
Make any cafe more popular
Stop drink drivers
It’s a cracker.
(A version of this episode was released in 2021, but it’s been heavily edited so still worth tuning in to).
Access the bonus episode here: https://nudge.ck.page/a48dd10ceb
Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
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