Episode description
In just 27 minutes, you can learn 7 scientifically backed marketing tactics to apply to your website today.
You’ll learn:
How one word increased my email open rate by 6.4%.
The tiny reward that helped a cafe generate 1,276 5-star reviews.
Why adding steps increased job applicants by 20%.
How “you’ll lose X” reduced customer cancellations by 90%.
The irrelevant reason that boosted conversions by 41%.
And the irrational addition that increased conversions by 2x.
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Sign up for the Bas's community Online Influence: https://shorturl.at/vNYOU
My social proof a/b test results: https://ibb.co/mCsdwFVb
Kia Ora Cafe surprise reward: https://shorturl.at/YdG4q
Bas’s book Online Influence: https://www.onlineinfluence.com/book-online-influence/
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/
Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/
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Sources:
Berridge KC, Kringelbach ML (2015). Pleasure systems in the brain. Neuron 6;86(3):646-64.
Behavioural Insights Team. (2014). EAST: Four simple ways to apply behavioural insights. Behavioural Insights Ltd.
Gonzales MH, Aronson E, Costanzo M (1988). Increasing the effectiveness of energy auditors: a field experiment. Journal of Applied Social Psychology 18:1046-66.
Langer, E. J., Blank, A., & Chanowitz, B. (1978). The mindlessness of ostensibly thoughtful action: The role of "placebic" information in interpersonal interaction. Journal of Personality and Social Psychology, 36(6), 635–642. https://doi.org/10.1037/0022-3514.36.6.635
Grieser S (2014). Is too much choice killing your conversion rates? [Case studies] Unbounce. Via: www.unbounce.com/conversion-rate-optimization/psychology-of-choice-conversion-rates
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