I tested 5 marketing principles to see if they really worked
Feb 27, 2023•35 min•Ep. 118
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Episode description
I’ve spent $1,000s testing marketing principles for this show. Some work. Some don’t.
In this episode, Nancy Harhut and I put these principles to the test in a set of real-life experiments.
You’ll learn what works, and what doesn't.
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
Scarcity experiment: https://bit.ly/3TZx2Qk
Endowment experiment: https://bit.ly/3N6Gtey
Loss aversion experiment: https://bit.ly/3FkN5Ea
Social proof experiment: https://bit.ly/3gJMIJd
Reciprocity experiment: https://bit.ly/3Txiqrv
Nancy’s book: https://amzn.to/3TF73hp
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