I shrunk Britain’s #1 bread. Did anyone notice?
Nov 11, 2024•23 min
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Episode description
I shrunk Britain’s favourite bread and showed it to a dozen Brits from Bolton. I was experimenting with shrinkflation. Companies shrink the size of their products without changing the price, benefiting from a psychological bias that means we struggle to notice small changes. Today, chatting with Grace Forell from Which?, I figure out the psychology behind shrinkflation, why it works, and I test if anyone notices my shrunken loaf of bread.
Methods of Persuasion: https://www.kolenda.io/books
Grace Forell’s podcast: https://tinyurl.com/38hu99bu
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