How your brain can reveal what you buy

Paul Zak can predict what customers buy without speaking to them. 

He’s even able to boost charitable donations by spraying a donor with hormones.

Find out how in today’s episode of Nudge. 

--- 

Read Paul’s book Immersion: https://shorturl.at/YcYxu 

Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile 

Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ 

Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/

---

Today’s sources: 

Nisbett, R. E., & Wilson, T. D. (1977). Telling more than we can know: Verbal reports on mental processes. Psychological Review, 84(3), 231–259.

Rogers, R. W., & Mewborn, C. R. (1976). Fear appeals and attitude change: Effects of a threat’s noxiousness, probability of occurrence, and the efficacy of coping responses. Journal of Personality and Social Psychology, 34(1), 54–61.

Zak, P. J. (2022). Immersion: The science of the extraordinary and the source of happiness. Lioncrest Publishing.