How HubSpot’s CMO Uses AI: 4 Important Tips

Nudge

Oct 06, 2025•27 min

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Episode description

Kipp Bodnar is HubSpot’s CMO. He’s also an AI expert. Today, I interview him about how he uses AI, how he expects marketing teams to change, and his four tips to help you adopt AI in your business.

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The Loop Marketing Playbook: https://clickhubspot.com/45054c

Kipp’s podcast: https://www.youtube.com/@MATGpod

Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/

Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/

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Today’s sources:

HigherVisibility. (2025, February 7). New study from HigherVisibility reveals how search behavior is changing in 2025 [Press release].

Terwiesch, C. (2023). Would ChatGPT Get a Wharton MBA? A prediction based on its performance in the operations management course (White paper, Mack Institute for Innovation Management, The Wharton School).

Nightingale, S. J., & Farid, H. (2022). AI-synthesized faces are indistinguishable from real faces and more trustworthy. Proceedings of the National Academy of Sciences, 119(8), e2120481119

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