Nudge

Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.

Follow on

Episodes

Six eco-brands using psychology to sell

Oatly, Tony’s, Ecosia and more all use behavioural science to persuade you. Today, author and founder Chris Baker explains how. You’ll learn about: Tony’s viral advent calendar. Oatly’s tiny change that transformed the coffee industry. Ecosia's smart nudge to keep users hooked. And one behavioural science principle Chris used to launch his brand. --- Use code Obsolete25 for 25% off Chris’s book: https://www.bloomsbury.com/uk/obsolete-9781399416658/ Follow Chris on LinkedIn: https://www.linkedin....

May 12, 2025•23 min

For the best experience, listen in Metacast app for iOS or Android

Open in Metacast