#68: The Peak-End Rule | And the supermarket that destroyed communism
Nov 08, 2021•21 min
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Episode description
Did you know longer trips to the dentist can be more enjoyable? The peak-end rule has a weird effect on how we remember negative experiences. In this episode, I’ll explain how this bias increased repeat colonoscopy patients, encouraged a record number of people to sign up for my course, and how a trip to the supermarket ended the cold war.
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